1. Develop comprehensive and integrated marketing program plans which include objectives, target
audience, key messages, metrics, program schedule and budget tracking consistent with long-term brand
goals.
2. Develop and oversee execution of/execute marketing activities and in line with brand strategies.
3. Collect market intelligence on the needs of customers, industry trends, and the strategy and tactics of its
competitors; provide analysis and interpretation of this intelligence and formulate appropriate strategies
and tactics; target key opportunities and tailor value propositions to establish differentiating plus
sustainable advantage.
4. Direct and execute marketing, advertising and public relations campaigns, both short- and long-range, to
ensure the profit growth and expansion of responsible brand(s) and to enhance the positive image and
reputation of the organization.
5. Plan and manage individual brand’s budget, including approval and detailed monitoring of all advertising
and promotion expenses, sponsorships, etc.
6. Oversee and direct the execution for all consumer communication vehicles including advertising creative,
website, packaging, promotions, trade point-of-sale, etc.
7. Track and evaluate performance of various promotions and brand health through quantitative and/or
qualitative analysis, including periodic monitoring of throughput sales. Analyze results and revise
program elements to improve results, as necessary.
8. Identify and analyze operational problems, conduct studies, evaluate alternatives and implement effective
solutions.
9. Communicate brand strategies to Principal and internal management/departments through development
and presentation of marketing collaterals and other support materials. Secure buy-in and respond to
inquiries, as required.
10. Communicate with Principal and external partners/agencies on ongoing campaigns, as necessary.
11. Direct Brand Executive(s)/Marketing Officer(s) in performing necessary data processing, report
production, and other operational executions effectively and efficiently.
12. Perform other administrative supervisory functions including monitoring and evaluating staff
performance, establishing work priorities, interviewing, and provide for staff training and development.
13. Perform related duties as assigned.