Be responsible for the development planning, operation management, market research and expansion, as well as the maintenance of company resources of each branch of the company.
He also monitors and maintains data quality in the marketing database, appending data as necessary. At this capacity, the Director of Marketing Operations also plays a mentorship role, guiding key marketing operations in the execution of their duties when necessary, ensuring constant honing of their skills, performing performance appraisal for outstanding performers.
At this capacity the Director of Marketing Operations also serves to create regular reports on marketing and sales initiatives, business impact, and effectiveness.