We are seeking a dynamic and results-driven individual to lead our TikTok marketing efforts. This role is responsible for end-to-end campaign management, affiliate and creator partnerships, paid ad strategy, and performance analysis on TikTok. The ideal candidate is highly organized, creative, and analytical, with a deep understanding of TikTok’s ecosystem and trends. You will work cross-functionally with internal teams and platform partners to drive engagement, brand visibility, and sales conversion through TikTok.
Key Responsibilities:
TikTok Campaign Management
- Plan, execute, and optimize TikTok campaigns
- Coordinate product focus, promotional mechanics, and timelines with internal teams
Affiliate & Creator Management
- Recruit and manage TikTok affiliates and creators
- Coordinate campaign briefs and ensure timely posting of affiliate content
- Track and analyze affiliate performance metrics
TikTok Ads Management
- Set up and optimize TikTok Ads to drive awareness, engagement, and conversions
- Monitor ad budget, audience targeting, creatives, and ad performance
Data Analysis & Reporting
- Track campaign and ad performance across metrics such as CTR, CVR, ROI, and reach
- Generate performance reports and provide actionable insights to improve results
Collaboration & Coordination
- Work closely with design, marketing, logistic, customer service, and eCommerce teams to align TikTok strategy with brand goals
- Liaise with platform representatives (e.g., TikTok KAM) for support and insights
Requirements:
- Diploma or Degree in Marketing, Business, or related field
- 1–2 years of experience in e-marketplace operations or digital marketing with hands-on experience in TikTok, Shopee, or Lazada platforms and/or managing TikTok creators or affiliate programs preferred.
- Strong analytical skills with proficiency in Excel or Google Sheets
- Familiar with TikTok Ads Manager and creator marketplace tools
- Creative mindset, self-driven, and able to work in a fast-paced environment