Job Description :
We are an innovative Korean fusion restaurant brand that integrates traditional flavors with modern dining experiences. As we continue to expand and refine our brand in the Singapore F&B scene, we are looking for an F&B Brand Manager to lead and shape our brand strategy, drive customer engagement, and manage marketing operations both online and offline.
Key Responsibilities :
- Develop and execute branding strategies to elevate the brand image and positioning in the competitive F&B market.
- Manage marketing campaigns across digital platforms (Instagram, TikTok, Xiaohongshu, Google).
- Collaborate with chefs and operations teams to plan seasonal promotions and signature menu campaigns.
- Build and maintain brand partnerships, influencer marketing programs, and customer loyalty strategies.
- Oversee visual branding assets including in-store materials, social media content, and design elements.
- Monitor customer feedback, online reviews, and brand sentiment to enhance guest experience.
- Prepare monthly reports on marketing performance, ROI, and brand engagement metrics.
- Plan new outlet launches or pop-up collaborations in alignment with brand direction.
Job Requirements :
- A Bachelor’s degree in Business, Marketing, Communications or related discipline.
- Minimum 2–3 years of experience in F&B marketing, brand management, or digital marketing.
- Strong understanding of brand development, positioning, and customer psychology.
- Experience working with social media, influencer marketing, and customer engagement tools.
- Passionate about food, hospitality, and storytelling through visual and experiential branding.
- Creative, analytical, and detail-oriented, with strong organizational and communication skills.
- Proficiency in design tools (e.g., Canva, Adobe) and digital platforms is a plus.
- Bilingual in English and Mandarin is an advantage (to liaise with content creators and regional vendors).
Company Overview :
At KREAM Korean Cuisine, we believe great food deserves great storytelling. Located in the heart of Tanjong Pagar, we combine premium Korean flavors with contemporary presentation, immersive service, and a unique dining culture. We're building not just a restaurant—but a brand people fall in love with.
As our Brand Manager, you’ll play a crucial role in shaping the narrative that connects our guests to our culinary identity.