This role will take ownership of key components of PEP’s new Global F1 Partnership. This role will take ownership of races (specifically those races in the East – China, Singapore, Australian, Japan, S Korea, etc) + be the key activation lead on the partnership (specifically Sting Energy brand) driving strategic & operational integration between the platform and the brand.
- Lead & own strategic integration of the partnership/platform with the #1 PEP anchor brand – Sting Energy
- Lead development & execution of all Sting in-built sponsorship rights & assets
- Lead execution of 8x key tentpole F1 moments/events (in the East) + deep partnership with Markets/Bottlers across the 8x Race Locations
- Lead delivery of Meaningul Food & Drink Experiences (MFDE’s) across these events in partnerhip with Global & Local AFH teams
- Lead delivery of best in class execution of PEP’s corporate event & hospitality programme across these events to facilitate & drive business relationships
1. Key Skills/Experience Required
- Identify any differentiating expertise required for success in the role.
- Experience in managing & nurturing highly strategic relationships with biggest sports & entertainment rights holders in the world (e.g. UEFA, FIFA)
- Experience in managing large scale experiential events (real world & virtual)
- Experience in managing large indirect teams (agencies and freelancers associated with scale experiential events)
- Strong understanding of sports industry landscape
- Strong understanding of sports industry landscape
2. Differentiating Competencies Required
- Abiity to navigate matrix organization at its most complex (multiple brands, multiple global teams, all regional teams, 100+ global markets)
- Very strong sense for organizational dynamics, ability to build highly trusted relationships and influence through both formal and informal channels
- Comfort and courage to take calculated risks, deal with high ambiguity and operate in the grey
- Ability to quickly establish rapport, credibility, trust, and respect, with peers, team members and senior executives
- Resilience in the pursuit of objectives, willingness to take on new challenges and work to resolve issues