Head of Retail

Retail Vision

• Develop a long-term retail strategy and set priorities to achieve company long term goal – to become the Top 3 global athletic brand
• Develop retail expansion directions, cutting-edge strategy & plans to achieve brand objectives and drive sustainable business growth. Implement and oversee the executions of these action plans
Involve in annual budgeting, constantly reviews financial data and provide realistic input into the sales budgets

Operations

• Build Skechers culture in retail organization, develop and motivate the team, both frontline and back office
• Collaborating with the Head Office team to play a pivotal role in rolling out new stores across Singapore
• Driving the operational standards, customer service standards, visual standards according to regional standards
• Oversee and managing the operations of all owned stores to achieve business target and set a benchmark in the markets to deliver premium and excellent consumer experience
• Nurture high-level relationships with the Operations Manager/s and field team. Work directly with the Operations Manager to ensure store processes and procedures are embedded into the organisation
• Evaluating information related to sales, promotions and competitors whilst implementing strategies to target key areas
• Monthly and weekly reporting to analyse business trends across sales within each store
• Launch marketing initiatives/ promotions instore to hit sales targets and deliver brand messages
• Plan and execute atrium events, work closely with marketing for event space booking
• Partner with HR to recruit, identify & develop talents within retail organization

Training Department

• Oversee the training department, initiate training strategies, aligned with company’s mission and vision
• Work closely with training to formulate training modules, and calendar
• Ensuring store meet the mystery shopper program’s standard

Customer Service

Oversee the customer service department, ensuring customer service is up to standards

Merchandising

Work closely with merchandising on product availability levels throughout the day and replenish stocks to ensure 100% availability at all time

IT

Work closely with local/regional team to develop systems & tools that enable business growth

Marketing / Promotions

• Work closely with marketing team to initiate programs to drive traffic and sales.
• Oversee the executions, analysis the results and provide constructive feedback
• Work with visual merchandising team to manage instore visual presentation