General information
Name Senior Marketing Campaign Specialist, SG Location BNI Tower, 30 Raffles Place, Singapore Business unit FU-IBU Working time Full-Time Type Activity Planning & OperationDescription & Requirements
About Us Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
IntroductionWe are seeking a highly motivated and detail-oriented Senior Marketing Campaign Specialist – Bank Campaigns to lead the execution and optimization of marketing campaigns in collaboration with top-tier bank and payment partners. This role is pivotal in managing and growing key partner relationships, securing co-marketing support, and delivering impactful campaigns that drive customer acquisition and revenue growth—particularly in Singapore and across regional markets.
In this Role, you’ll get to
- Plan, execute, and manage co-branded marketing campaigns with leading bank and payment partners across Singapore and regional markets.
- Ensure smooth coordination with internal stakeholders (e.g., design, content, legal, CRM) to deliver campaign assets on time and in line with brand standards.
- Monitor campaign performance and make data-driven adjustments to meet or exceed KPIs.
- Secure and manage funding from partners for Always-On and Tactical campaigns.
- Manage and deepen relationships with bank/payment partners to ensure long-term collaboration, alignment on goals, and ongoing support for initiatives.
- Work closely cross-functionally with CRM, design, product and analytics teams to ensure campaign alignment and delivery.
- Track and report campaign results with clear insights and recommendations for future campaigns.
- Conduct regular market and competitor analysis to understand trends and identify white space opportunities.
- Bachelor’s degree in Marketing, Business, or a related field.
- 4–6 years of experience in campaign marketing, partnerships marketing, or co-branded campaign execution, preferably in e-commerce, travel, or fintech.
- Proven ability to manage multi-channel campaigns from end to end.
- Strong communication and stakeholder management skills—comfortable working with internal teams and external partners.
- Analytical mindset with experience using data to measure campaign success and inform decision-making.
- Experience working with bank or payment teams in sectors such as travel, fintech, or e-commerce.
- Ability to work effectively in a fast-paced, cross-functional environment and manage multiple campaigns across regions.
- Solid grasp of the marketing landscape, including CRM, paid media, and conversion optimization strategies.
- Knowledge of APAC banking and payments ecosystem and consumer behavior.
Why Trip.com Group We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made. What’s more?
- Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
- Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
- We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
- We encourage flexible work arrangement
- Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
Find out more job opportunities at https://careers.trip.com
Have a good trip, and see you soon!