Responsibilities
About
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.

Responsibilities
- Manage, coordinate, and execute end-to-end Shop Tab campaigns, including the planning of campaign mechanics, product and voucher strategies, budgeting, and the implementation of in-app marketing tactics such as banner placements and promotional activities.
- Design, develop, and pitch campaign packages to drive revenue growth and maximize ROI.
- Identify opportunities for GMV growth and lead the execution of initiatives that improve campaign performance and overall daily sales impact.
- Collaborate and coordinate cross-functionally with key stakeholders, including category teams, to ensure smooth execution of campaigns, such as category-specific initiatives.
- Conduct in-depth data analysis on campaign performance and deliver actionable insights and strategic recommendations to optimize results.
- Responsible for Shop Tab marketing resources, including banner placements, landing pages, and push notifications, ensuring timely and effective deployment across campaigns.