UI/UX Design Lead SG

Responsibilities:

Product Design Leadership

• Set the design vision and strategy for the new consumer banking products.
Champion user-centered design principles and advocate for the importance of design within the organization.

User Research and Insights

Develop a deep understanding of customer needs, behaviours, and pain points.

Design Strategy and Planning

• Define and execute a comprehensive design strategy that aligns with business goals and customer needs.
Create user personas, user flows, and customer journey maps to guide the design process.

Product Design

• Conceptualize and design intuitive, visually appealing user interfaces for web and mobile applications.
• Create wireframes, prototypes, and high-fidelity designs that emphasize usability and accessibility.
Ensure consistency in design elements and maintain a cohesive visual identity for the product.

Usability Testing and Iteration

• Plan and conduct usability testing sessions to gather user feedback and validate design decisions.
Iterate designs based on user feedback and insights to continuously improve the product.

Cross-Functional Collaboration

• Collaborate closely with product managers, engineers, and other stakeholders to align design goals with technical constraints and business objectives.
Communicate design concepts and rationale effectively to cross-functional teams.

Design System and Guidelines

• Establish and maintain a design system and style guide to ensure consistency and scalability.
Promote accessibility and usability best practices in all design work.

Requirements:

Qualifications

Bachelor's or Master's in design, human-computer interaction, or a related field

Relevant Work Experience

• Extensive experience (7+ years) in product design with a strong portfolio of consumer-facing digital products
Proven leadership experience, including leading design teams and driving design strategy

Competencies/Skills

• Proficiency in design tools such as Adobe XD, Figma, or similar
• Strong knowledge of user-centered design principles, usability best practices, and accessibility standards
• Excellent problem-solving skills and attention to detail
• Outstanding communication and presentation skills
• Ability to work effectively in a fast-paced environment