Associate Manager, Global Campaigns

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

We are looking for a driven and strategic Global Campaigns Associate Manager to lead co-marketing efforts with top game publishers and orchestrate global campaigns that drive traffic, revenue, and brand growth. This role will be central to developing and executing high-impact activations across multiple regions, while ensuring alignment with internal stakeholders and functional leads across Digital, Brand, and Loyalty.

Campaigns Strategy

• Develop and lead the global campaign calendar in collaboration with game publishers, ensuring synergy across regional and global priorities.
• Identify and secure co-marketing opportunities with new and existing publishing partners to drive platform usage and visibility.
• Serve as the primary marketing liaison for top-tier publishers, managing campaign planning, creative alignment, and reporting.

Cross-Functional Execution

• Work closely with Digital Marketing to plan and optimize performance-driven media buys supporting partner campaigns.
• Align with Brand and Social teams to ensure messaging consistency and creative excellence across touchpoints.
• Partner with the Loyalty team to integrate our program or other engagement mechanics into campaign structures to improve user retention and spend.

Regional Activation & Localisation

• Working with regional marketing managers to ensure campaigns are culturally adapted, compliant, and resonant in key markets.
• Drive localization of global initiatives while preserving brand and partner guidelines.

Measurement & Impact

• Define campaign KPIs and success metrics in collaboration with data and digital leads.
• Track and report on campaign performance, including traffic, user acquisition, ROI, and partner satisfaction.

Key Requirements

• 4+ years of marketing or partnerships experience, ideally in gaming, payments, or tech ecosystems.
• Strong network and working knowledge of game publishers and industry trends.
• Proven experience in managing co-branded or joint campaigns across multiple regions.
• Exceptional project management skills, with the ability to manage complex timelines and stakeholders.
• Comfortable leading meetings and negotiations with senior stakeholders internally and externally.
• Excellent communication and writing skills; capable of storytelling and translating strategy into execution.
• A global mindset and cultural sensitivity, with experience adapting strategies to suit local nuances.

Pre-Requisites :

Are you game?