Brand Strategist

THE PERSON

• A curious thinker you will be intrigued by all subjects, categories and cultures. You will be drive by a desire to fully understand the context of our clients business and the motivations and objectives that sit behind the brief.
• A skillful executer you will be proactive, with a deep understanding of the fundamentals of brand, creative and communications strategy, and the tools employed to deliver it.
• An expert communicator, you write with clarity, speak with conviction and present with confidence. You are able to engage people on all levels internally and externally. You will be able to talk knowledgably about your client’s industry and leverage your experience to drive richer conversations that unlock greater opportunities for the Lonsdale business.
• A client-oriented problem solver, you will be focused on providing the best solutions, while being flexible and adaptable enough to pivot during the process in response to situational changes.
• An engaging explorer, you will be up for anything, adopting a learning mindset in all tasks and phases of the project.
• A reliable team player, you will work to completes assignments in a timely manner, giving the project leader advance notice if you will have a problem meeting a deadline or not clear on what is expected from you.
• A team leader and mentor, you will bring people together and motivate them towards a common goal. You will also help define the individual goals of the team members and monitor their progress, guiding them to deliver against their objectives.

THE ROLE

Client Business Custodianship :

• Lead and/or contribute to the development of engaging brand experiences that deliver against the client goals and project objectives, including research, market insights, brand positioning, brand concept and creative development, and naming
• Have a working knowledge of brand communication elements relevant to client businesses; positioning, benefit, RTB, brand ideas, campaign ideas
• Articulate and present concepts and rationale to clients, facilitating creative brainstorms and strategic workshops, leading client presentations on project basis.
• Own and mine client relationships along with senior CST and creative to identify and convert farming opportunities
• Understand clients’ business objectives and branding strategy: Review brief from client, extract clear project objectives, pull out relevant insights as foundation for idea development.

Lonsdale Strategy Leadership and Management :

• Build the Lonsdale strategic framework and tools for the Singapore office in conjunction with the MD.
• Proficient understanding of all strategic tools, able to populate tools in collaboration with senior CS team members.
• Refine and enhance strategy process and deliverables and support strategy training for the team, CST and creative as and when required.
• Assess the capabilities of the strategy team and make recommendations when required
• Actively participates in internal strategic reviews and work sessions, evaluating the deliverables through the lenses of the client strategic brief and expectations.
• Ensure that pitches are delivered on time and on scope, in partnership with CST and creative
• Working knowledge of Adobe software suite, able to design within a presentation template

Overall Strategy Stewardship :

• Embrace and display passion, curiosity and ability to sell Lonsdale capabilities (research, strategy, innovation, design, POS activations, digital/e-commerce, print- management, production, etc.)
• Engage and inspire the teams, and lead the discussions with a clear, strong POV
• Develop thought pieces, white papers and trend analysis
• Identify and attend industry relevant conferences, talks, events to network and build our prospect database