The Employer is a leading apparel retailer with a strong regional footprint in SE Asia region. With over 120 retail stores in 5 countries, it is a highly customer-focussed organization. It is committed to leveraging data-driven insights to enhance customer engagement, operational efficiency, and business growth. To support the company’s growth in current and new markets, it is looking for an experienced professional to join the team as:
Job Title: Chief Data Officer (Retail)
Job Code: EXP/CDO-RTL/TH/0725
Location: Bangkok, Thailand
Responsibilities
The Chief Data Officer (CDO) will lead the data strategy, governance, and analytics initiatives, CRM strategy and customer loyalty programs within the multiproduct, multi-brand retail business. This is a key leadership role responsible for transforming data into a strategic asset and fostering a culture of data-driven decision-making across the organization. Key responsibilities include:
- Define and execute the enterprise-wide data strategy aligned with business goals.
- Lead the design and implementation of advanced data analytics platforms to drive customer insights, sales growth, and operational efficiency.
- Oversee CRM strategy, ensuring seamless integration of customer data to enhance personalization, retention, and lifetime value.
- Lead the planning, launch, and scaling of a large-scale loyalty program, driving customer acquisition and engagement.
- Champion data governance, ensuring data quality, security, compliance, and ethical use of customer data.
- Collaborate with cross-functional teams including Marketing, IT, Merchandising, and Operations to embed data-driven approaches.
- Build and lead a high-performing data and analytics team, fostering continuous learning and innovation.
- Stay ahead of industry trends in retail analytics, CRM, loyalty programs, and emerging technologies.
Qualifications & Experience
- Bachelor’s degree in Data Science, IT, Computer Science, Business, or related fields. MBA or other post graduate qualifications preferred.
- At least 12 years of experience in data analytics, CRM, and loyalty programs, with a strong focus on the retail sector.
- In-depth technical knowledge and hands-on experience with technologies, tools and platforms
- Proven leadership in implementing large-scale customer loyalty programs.
- Expertise in customer analytics, segmentation, predictive modeling, and CRM platforms.
- Strong understanding of retail business models, customer lifecycle management, and omnichannel strategies.
- Solid experience with data governance, privacy regulations, and ethical data usage.
- Excellent stakeholder management and communication skills at the executive level.
- Strong leadership with the ability to inspire, influence, and drive change.
