About Thryft
Thryft is revolutionizing e-commerce with our AI engine that transforms photos into perfect product listings, saving retailers 95% of time while generating listings that convert. We operate both a cutting-edge SaaS platform for enterprises and our own successful marketplaces (Thryft.asia, Bookshop.sg). Backed by strong traction and proven product-market fit, we’re now accelerating our marketplace growth rapidly.
About The Role
We're looking for a hands-on Content Marketing Specialist who lives and breathes content creation. You'll be responsible for producing marketing content for our marketplaces—from social media posts to email campaigns—working from briefs to deliver polished, on-brand content across multiple channels. This role is perfect for a self-driven creator who can take direction and run with it, producing high-quality content independently and consistently.
Key Responsibilities
Content Production (80%)
- Design and produce visual assets for paid advertising campaigns (static and video)
- Write and design EDMs in Klaviyo for product launches, promotions, and nurture sequences
- Edit short-form videos showcasing products, behind-the-scenes content, and customer testimonials
- Develop content variations for A/B testing across different channels
- Create social media content including posts, reels, stories, and carousels
- Maintain consistent posting schedule across all platforms
- Resize and adapt content for different platform specifications
Content Planning, Organization & Optimization (20%)
- Execute content briefs aligned with sales goals and promotional calendars
- Organize and maintain content libraries for each marketplace brand
- Collaborate with growth marketing to optimize content for conversions
- Research best-in-class content and emerging social commerce trends
Qualifications & Experience:
- Prior experience creating content for brands, preferably in e-commerce and/or startups
- Strong portfolio showing social media content, especially reels and visual storytelling
- Advanced skills in graphic/video editing apps (Adobe, CapCut or similar)
- Proven ability to work independently from briefs without constant supervision
- Fast turnaround time while maintaining quality—you're comfortable producing multiple pieces daily
- Natural understanding of what content performs on each platform
- Photography skills and eye for product styling
- Experience with Klaviyo or similar email marketing platforms
- Basic understanding of paid social content requirements
- Comfortable with basic analytics and reporting
What’s in it for you?
We believe in creating a growth culture in our team - we encourage you to apply even if you are still developing some of these skills!
We’re a small and growing start-up and you would ideally enjoy working in fast-paced environments and the opportunity to have a direct impact on our brand growth across multiple channels.
