Digital & Content Marketing Executive

Job Description

We are looking for a driven and creative Digital & Content Marketing Executive . This role is ideal for someone who thrives at the intersection of storytelling, digital strategy, and performance marketing.

As part of the marketing team, you will support the execution of digital campaigns, optimize product listings for performance, and produce compelling content that strengthens our brand presence across digital channels to achieving positive ROI.

If you are a creative thinker , skilled copywriter , and adept at visual content creation , this role offers an exciting opportunity to craft engaging narratives that drive brand awareness, customer engagement, and business growth.

Responsibilities

• Create, publish, and manage engaging content across social media platforms (Facebook, Instagram, TikTok), working closely with designers to ensure visual consistency and impact.

• Analyze marketing performance metrics and generate reports to assess effectiveness and guide improvements.

• Support and execute digital and multi-channel marketing campaigns—including paid ads, marketing, and promotions—in collaboration with the sales teams.

• Analyze and report on digital performance metrics (e.g., conversions, engagement, trends) to optimize campaigns and user experience.

• Execute and manage email marketing campaigns using segmentation and automation tools.

• Plan and produce newsletter for customers, coordinating content and design to reinforce brand messaging and customer engagement.

• Refresh and update product listings as needed, applying market awareness and content marketing sensibility to ensure relevance and appeal.

• Conduct market research and stay up to date with industry trends and latest marketing strategies and execution.

• Engage with online audiences, manage feedback, and support community growth.

Job Requirement

• Diploma or bachelor’s degree in Marketing, Communications, Business, or a related field preferred.

• Experience with Facebook Ads Manager, TikTok Ads Manager, Google Ads, and Google Analytics.

• Familiarity with social media platforms such as Facebook, Instagram, TikTok, and YouTube.

• Proficiency in digital analytics tools and social media insights (e.g., Google Analytics, Instagram, TikTok, YouTube, Google Ads, and related analytics tools.

• Ability to manage multiple projects and deadlines in a fast-paced environment.

• Strong communication and copywriting skills, with solid proficiency in spoken and written English.

• Creative and strategic thinker with sound analytical skills.

• Knowledge of branding and basic graphic design principles.

• Resourceful, IT-savvy, and a quick learner with a proactive mindset.

• Team-oriented, collaborative, and results-driven with a positive learning attitude.

• Preferably knowledgeable in conversion optimization, attribution modelling, funnel management, traffic analysis, and performance reporting.