Digital Marketing & Brand Manager - Luxury Scents Brand

Digital Marketing & Brand Manager - Luxury Scents Brand

"The difference between ordinary and extraordinary is that little extra ."
If you get chills from that quote and live for luxury brand-building, let’s talk. We’re a fast-growing Singapore fragrance house redefining premium scents for homes and hospitality. As we prepare for international expansion, we need a visionary Digital Marketing & Brand Manager to architect our digital dominance.

Compensation & Benefits

• Base salary: S$5,500/month.
• Quarterly bonuses: Up to S$4,500/quarter (S$12,000 - 18,000/year), tied to performance.
• Total potential compensation: S$78,000 - 84,000+ annually.
• Potential for future equity or long-term incentive options as the company scales.
  

Why You’ll Love This Role

• Lead 360° campaigns for a beloved local brand with international ambitions .
• Shape launches, collaborations, and digital strategies for a high-growth luxury niche .
• Work directly with founders who value creativity, agility, and data-driven results .
• Build a portfolio of standout work across e-commerce, social, and experiential marketing .
  

Your Impact

Strategy & Performance

• Plan and execute pre-launch to post-launch campaigns (TikTok Shop, Shopee, Lazada, Shopify).
• Optimise UX, CRO, and sales performance with data-backed decisions (ROAS, GA4, Klaviyo).
• Conduct competitor analysis to refine brand positioning and creative angles .

Content & Social Mastery

• Lead content strategy for IG, TikTok, Xiaohongshu (Little Red Book), ensuring premium storytelling.
• Collaborate with creators, freelancers, and agencies to elevate visual and tonal consistency .
• Grow our Xiaohongshu presence through UGC, KOL partnerships, and local relevancy .

Community, Influence & Launches

• Grow and manage our ambassador, affiliate, and UGC pipeline.
• Coordinate with ambassador and affiliate programs to drive organic reach.
• Host brand livestreams to engage the community, launch products, and deepen brand connection.
• Lead collaboration and gifting campaigns tailored to luxury positioning.

Brand Collaborations & Events

• Lead monthly brand events/collabs (e.g. pop-ups, partner brand collabs).
• Plan full-funnel campaigns: concept, product integration, engagement, and sales.
• Ensure all activations are aligned with luxury market standards and deliver positive ROI.
Collaborate with partner brands in beauty, fashion, wellness, or lifestyle.

Who You Are

• 3-5+ years in digital marketing, content strategy, or campaign management.
• Experience managing mid to high-end luxury or premium lifestyle brands is essential.
• Experience in beauty/lifestyle/FMCG products .
• Familiarity with influencer outreach & UGC content .
• Deep understanding of multi-channel ecommerce and launch planning.
• Proficient in Shopify, paid ads (Meta, TikTok), and marketing tools (GA4, Klaviyo, etc.).
• Analytical mindset with a creative spirit; thrives in a fast-paced, founder-led team.
• Highly organised, self-motivated, and obsessed with driving results.
• A natural storyteller who blends creativity with data-driven decision making.
• Comfortable managing multiple projects in a fast-paced startup environment.
Passionate about building brands that resonate and grow sustainably.

Why Join Us?

• Lead marketing for a beloved local brand with international ambitions.
• Build a portfolio of 360° campaigns across luxury, ecommerce, and cultural platforms.
• Work closely with founders who value creativity, agility, and excellence.
Enjoy a collaborative culture that rewards innovation and ownership.

Apply Like a Standout Candidate

Send us:

"How you’d make our next launch stop scrolls in 3 seconds"

[email protected]
Priority deadline: 31 July 2025

P.S. No generic cover letters, impress us with your pitch.