Amplitude is the leading digital analytics platform that helps companies unlock the power of their products. Over 4,000 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s Spring 2025 Report. Learn how to optimize your digital products and business at amplitude.com.
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About the Role:
As the Director of Marketing, Asia, based in our Singapore office, you will lead demand generation and marketing initiatives across the Asia Pacific region from India to Australia, with a strong focus on Japan and Korea. You’ll partner closely with global teams and regional sales to drive revenue impact through highly targeted and localized campaigns.
Key Responsibilities:
- Lead all regional demand generation efforts to deliver against sales-accepted pipeline targets for Asia, with a focus on Japan and Korea.
- Collaborate with global field marketing, growth marketing, and marketing ops to plan and execute high-impact campaigns including field events, partner co-marketing, direct mail, and inside sales programs.
- Design and execute end-to-end event strategies—from trade shows and conferences to executive dinners and workshops—to generate leads and engage key accounts throughout the customer journey.
- Analyze campaign performance and ROI using SFDC and marketing tools, and present clear, actionable insights to optimize strategy.
- Build a deep understanding of local market dynamics, customer behavior, and industry trends to ensure tailored messaging and channel mix.
- Travel frequently across the region to support execution of in-person activities and deepen market knowledge.
About You:
- 8+ years of B2B marketing experience, including at least 3 years directly managing marketing programs in Japan and Korea.
- Proven track record of launching and scaling regional demand generation programs from the ground up.
- Entrepreneurial mindset—comfortable navigating ambiguity, building processes, and wearing multiple hats.
- Strong cross-functional collaboration skills; ability to influence teams across marketing, sales, and partnerships.
- Experience managing agencies, localization, and regional vendor relationships.
- Fluency in English required; fluency in Japanese or Korean is a strong plus.
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