Manager, Brand and Design, Office of Corporate Communications and Marketing

COMPANY DESCRIPTION

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

RESPONSIBILITIES

• Conceptualise and design a wide variety of marketing materials including brochures, social media assets, posters, eDMs, digital banners, merchandise, signage, and event collaterals.
• Develop and edit videos, animations, and motion graphics for campaign use across web, social, and events.
• Maintain visual consistency across all touchpoints in alignment with SMU's brand guidelines.
• Manage brand compliance requests and support internal stakeholders to apply brand assets correctly.
• Collaborate closely with the marketing, events, communications, and digital teams to deliver high-impact creative solutions.
• Support visual merchandising and environmental branding efforts across campus spaces.
• Liaise with printers, vendors, and production houses to ensure quality and timely delivery of creative assets.
• Stay updated with design and multimedia trends, bringing fresh and modern perspectives to the table.
• Other duties as assigned.

• A degree in Graphic Design, Visual Communication, Multimedia, or related field.
• At least 5 years of relevant design experience, preferably in a fast-paced, client-oriented or institutional environment.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro), Canva and/or other mainstream design / video editing software.
• Proactive in upskilling oneself in the areas of design and adoption of AI tools to enhance work effectiveness and efficiency
• Strong portfolio showcasing a range of work including digital and print design, video editing, and animations.
• Excellent understanding of layout, typography, colour theory, and visual hierarchy.
• Strong attention to detail, ability to manage multiple deadlines, and respond well to feedback.
• A collaborative mindset with strong communication and interpersonal skills.
• Familiarity with brand systems and experience enforcing brand compliance across diverse applications.
• A proactive attitude, strong sense of ownership, and willingness to learn.
• Visual storytelling skills: including the ability to translate ideas, messages, and campaigns into compelling visual narratives across various media platforms
• Proficiency in design software: including advanced skills in Adobe Creative Suite and Canva, as well as the ability to quickly adapt to new tools and technologies.
• Brand governance: including the ability to apply and enforce brand guidelines consistently across diverse collaterals, while guiding stakeholders on best practices.
• Project management skills: including the ability to manage multiple design requests, meet deadlines, and allocate time and resources efficiently.
• Attention to detail: including the ability to maintain high standards of accuracy and consistency in all creative output.
• Communication skills: including the ability to clearly present creative concepts and respond constructively to feedback from internal clients and collaborators.
• Collaboration: including the ability to work cross-functionally with marketing, events, communications, and academic teams to deliver integrated creative solutions.
• Problem-solving skills: including the ability to assess design challenges and constraints, and deliver solutions that are both creative and brand-compliant.
• Adaptability: including the ability to respond to evolving project scopes and rapidly shifting priorities in a dynamic university environment.
• Strong initiative: including proactively proposing creative ideas to enhance campaigns and improve the quality and impact of design work.
• Customer service orientation: including the ability to understand internal clients' needs, offer solutions, and build positive working relationships.
• Integrity: including upholding SMU's visual identity and communications standards, and acting as a steward of the university's brand reputation.

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Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.