Key Responsibilities:
Digital & Content Marketing
- Manage and schedule content for social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Regularly update and maintain the company website with current course information, events, and news
- Develop and write engaging content such as brochures, EDMs, announcements, blog articles , and short videos
Marketing Communications
- Ensure clear, consistent brand messaging across all communication channels
- Prepare press releases, media kits, and internal newsletters when required Coordinate with internal departments to support programme launches and student recruitment initiatives
Vendor & Campaign Coordination
- Liaise with external creative agencies and vendors to produce marketing collaterals
- Support the planning and execution of marketing campaigns and events Track and report on campaign results and digital engagement metrics
Brand & Market Insights
- Conduct basic research on market trends and competitors to support positioning Suggest improvements to enhance brand voice and reach
Requirements:
- Diploma or Degree in Marketing, Communications, Media, or a related field
- Minimum 2 years of experience in marketing or communications
- Excellent writing and editing skills in English
- Proficiency in managing social media and basic knowledge of content scheduling tools
- Familiarity with website CMS is an advantage
- Good eye for design and branding consistency
- Able to manage multiple tasks and deadlines with a high level of attention to detail
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