POSITION SUMMARY
Social Media and Content Marketing
• Writes copy for and updates the hotel website and outlet site builds with relevant promotional information and images
• Plans for, writes copy and schedules the content calendar for the hotel’s owned social media platforms
• Champions hotel content creation and runs social media ads where required
• Manages community engagement on the hotel’s owned social media platforms by responding to comments and direct messages
• Works with KOLs to organize and execute paid content partnerships
• Manages guest reviews on Google My Business, Facebook and other third-party review sites such OTAs
• Assist in copywriting, and the development and print production of hotel marketing collaterals, and ensures all hotel collaterals reflect the highest level of professionalism in content and presentation
• Assist with updating of hotel content on third-party F&B websites and on OTAs
Public Relations
• Build and develop relationships with media and KOLs to generate content on the hotel’s social media platforms through hosted FAM stays and media tastings
• Handle complimentary room bookings for media/KOL visits, and reservations for dining & spa experiences, and send out internal media advisories
• Prepare press kits for media FAMs, media tastings and coordinate press drops
• Assist with sending media invitations and collating RSVP for media tastings and special events
• Facilitate filming, interviews and photoshoot opportunities that showcase the hotel and its talents
• Daily media monitoring and clipping of all relevant print and online articles
• Update and maintain the media database
Administrative
• Prepare and compile monthly and quarterly Marketing Communications reports
• Update Awards folder and keeps track of accolades
• Raise purchase requisitions and process invoices for payment
• Prepare the monthly finance report
• Files new digital and collateral assets and maintains the shared Marcom folder, Sharepoint folder and BOX image drive
• Oversee the Marketing Communications generic mailbox and address queries within 24 hours of initial contact
PREFERRED QUALIFICATIONS
University Degree in Public Relations, Marketing, Journalism or Mass Communications
Experience and Skills
• A minimum 1 year of experience in travel, hospitality, luxury goods or PR agency preferred
• Superior writing ability and presentation skills
• Proficiency in Microsoft Office – Word, PowerPoint and Excel
• Working knowledge of social media platforms. Enjoys creating social media content and is up to date on social trends
• Proficiency in photo and video editing software (Photoshop, Canva, Capcut) would be an asset
• Knowledge of production methods in graphic arts, printing, film, radio and television would be an asset
• Superior organizational skills – can handle multiple tasks simultaneously while adhering to deadlines
• Good interpersonal skills to maintain open communication and good relationships with all departments
• Represents the hotel in a positive and professional light; able to interact well with media, guests, management, suppliers and staff
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
