Marketing Executive

Job Summary:

The Marketing Executive supports the execution of marketing initiatives, campaigns, and daily promotional activities across digital, social, and offline platforms. The role plays a key part in increasing brand visibility, supporting outlet promotions, and enhancing customer engagement within the F&B business. Preferably a minimum of 5 years in the F&B sector.

Key Responsibilities:

Marketing Campaigns & Promotions

• Assist in the planning, coordination, and execution of marketing campaigns and outlet-level promotions.
• Collaborate with the creative/design team to develop marketing materials such as posters, menus, digital banners, and social media content.
• Track campaign timelines, coordinate deliverables, and ensure timely rollout across platforms and outlets.

Social Media & Content Management

• Plan and manage content calendars for social media platforms (Instagram, Facebook, TikTok, etc.).
• Draft captions, schedule posts, and respond to basic customer enquiries/comments where appropriate.
• Monitor engagement and propose creative ideas to boost performance (e.g. contests, polls, behind-the-scenes content).

Digital Marketing Support

• Assist in managing online ads (Google Ads, Facebook/Instagram Ads), tracking performance with the marketing team or digital agency.
• Support in creating email marketing content for customer databases and loyalty programs.
• Monitor online reviews and ratings (Google, Food Delivery Platforms) and flag customer feedback to relevant teams.

Outlet & Operational Marketing

• Coordinate the distribution and display of in-store marketing materials (e.g. posters, standees, tent cards).
• Liaise with outlet teams to support localised campaigns and ensure alignment with brand standards.
• Conduct occasional site visits to monitor brand visibility and compliance.

Events & Partnerships

• Assist in planning and executing brand events, roadshows, food fairs, or seasonal campaigns.
• Liaise with partners for joint promotions, collaborations, and giveaways.
• Coordinate logistics for brand activations, including sampling activities, set-up, and tear-down.

Market Research & Competitor Monitoring

• Research industry trends, customer preferences, and competitor activities.
• Collect and compile data to support marketing strategy development.

Administrative & Reporting

• Maintain records of marketing materials, invoices, and campaign documentation.
• Assist in preparing monthly marketing performance reports (sales data, campaign KPIs, social insights).
• Coordinate with suppliers, printers, and agencies for marketing production needs.