Brand: Laneige
CRM Strategy & Execution
- Develop and implement CRM strategies to drive customer retention, engagement, and sales growth.
- Plan and execute end-to-end CRM and loyalty campaigns, including ideation, performance tracking, and ROI analysis.
- Drive new member recruitment via targeted acquisition efforts across digital and offline touchpoints.
- Segment and analyze customer data to deliver personalized communications and improve customer lifetime value (CLV).
- Monitor competitor activities to enhance CRM strategies and loyalty offerings.
Brand Communication
- Manage CRM communications across email, SMS, and other channels, ensuring consistency with brand voice and direction.
- Oversee the timely rollout of CRM content and collaterals.
Customer Insights
- Gather and apply customer feedback to refine CRM strategies and support product and brand development.
- Implement upselling and cross-selling initiatives based on customer behavior.
Cross-Functional Collaboration
- Coordinate with internal teams and external partners to execute CRM initiatives.
- Support commercial teams in trade campaigns and in-store activations.
Reporting & Administration
- Prepare campaign reports, manage timelines and budgets, and handle invoice processing.
- Support ad-hoc tasks as assigned.
Job Requirement:
- Bachelor's degree in business/marketing
- Experience in beauty and/or FMCG industry will be preferred
- Minimum 1-2 years of experience in branding and marketing. Proven track records in executing successful CRM campaigns and customer retention programs
- Able to work independently under tight deadlines
- Detail-oriented and meticulous. Ability to think in the big picture, while still maintaining attention to detail
- Passion in beauty industry
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