About Us
Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Japan, Hong Kong SAR China and United States of America.
Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.
There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).
The role
You will be responsible for designing and implementing all marketing activities for our Singapore market.
You will play a key role in growing our brand further in Singapore, where we have ambitious plans to be the #1 and the most loved womenswear brand in the country.
You should have / be
- A love for our brand and what we stand for
- Strong commercial and customer instinct
- Creative and resourceful with an ability to think outside the box
- Performance-driven with a good understanding of numbers; you know how to draw meaning from data
- Bias for action; you draw meaning from data and work on optimising performance
- Extreme ownership with a founder mentality
- Experience in marketing with a healthy understanding of both brand and performance marketing and online and offline channels
- A clear and persuasive communicator with good stakeholder management
- Mature mindset and strong leadership skills
- A positive get-it-done attitude and a believer of our six corporate values
Main responsibilities
- Develop marketing omni-channel campaigns that drive towards our required business outcomes that can range from brand awareness, customer acquisition to engagement
- Plan and execute marketing activations and events in Singapore
- Review and analyze performance to share insights and come up with concrete and effective improvements
- Lead and develop a lean and mean Singapore team
- Collaborate closely with the HQ Marketing teams to optimize performance across marketing channels
- Jointly ideate on retail marketing, events and community engagement together with HQ Marketing teams and create manuals / best practices for other markets to replicate
- Collaborate closely with Singapore team especially Retail and Merchandising teams
- Partner and support Singapore Country Director to grow the Singapore business
- Stay abreast of marketing trends and culture and topical news in Singapore
KPIs
- Total Singapore P&L
- Total Singapore customer growth - customer acquisition and existing customers growth
- Total Singapore NPS scores
Requirements
- 5+ years of relevant work experience in marketing or business development with a consumer business
- Solid experience in the various facets of marketing
- Familiar with marketing tools and e-commerce platforms
- Past experience managing projects of scale
