Key Responsibilities
- Identify target audiences, objectives and desired outcomes of marketing campaign
- Research and develop marketing strategy, and evaluate success strategy
- Develop content of marketing campaigns
- Stay up-to-date on current marketing trends
- Develop and implement comprehensive marketing strategies aligned with company goals.
- Plan and manage multi-channel marketing campaigns (digital, social media, events, PR, print, etc.).
- Conduct market research and competitor analysis to identify opportunities and trends.
- Manage and optimize digital marketing activities, including SEO, SEM, social media, and email marketing.
- Oversee the creation of marketing materials such as brochures, advertisements, newsletters, and website content.
- Collaborate with the sales team to support lead generation and conversion initiatives.
- Track, analyze, and report on campaign performance metrics to evaluate ROI.
- Manage and monitor the marketing budget effectively.
- Build and maintain relationships with external vendors, media, and strategic partners.
- Lead, mentor, and develop the marketing team.
- Ad-hoc jobs
Job Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
- Minimum 5–7 years of progressive experience in marketing, with at least 2–3 years in a managerial role.
- Proven track record of developing and executing successful marketing campaigns.
- Experience in digital marketing, brand management, and market research.
- Industry-specific experience is an added advantage.
- Strong leadership, project management, and team management skills.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms (Google Ads, Facebook Business Manager, SEO/SEM tools, CRM).
- Strong analytical skills with ability to interpret data and make strategic decisions.
- Creativity, innovation, and ability to think strategically.
- Ability to work under pressure and meet deadlines.
- Creative thinker with strong analytical ability.
Report job
