The core responsibilities as Marketing Manager involves driving the planning and execution of marketing efforts within the region. The role will deliver campaigns in line with global brand guidelines and the local marketing strategy. Working closely with the regional marketing team and cross-functional stakeholders, you will conceive, implement and analyse tactical and localised initiatives to grow Spotify across your region, as well as being the go-to representative for all marketing activities across the region.
Reporting to the SEA Marketing Lead, your mission will be to drive brand awareness and consideration in the market, whilst facilitating increased user penetration locally. Experience in interpreting consumer trends, audience and data insights and translating them into meaningful marketing campaigns is essential, as is the ability to translate highly strategic marketing bets into regional tactical executions.
You will work closely with regional cross-functional teams including Music, Studios, Subscription, Strategy Ops, Comms, Social, and BD Partnerships. You will be based in Singapore.
What You'll Do
- Plan, execute and optimize marketing campaigns and initiatives in collaboration with external creative agencies, media agencies and internal partners
- Ensure all marketing activity feels local, personal and deliver significant measurable growth
- Work closely with the marketing and cross-functional teams in developing the Philippines consumer marketing strategy ensuring all regional activity is linked directly to brand and user growth targets across both acquisition and retention
- Partner with the Music and Studios teams to develop content campaigns that are impactful for our industry partners and creators
- Lead, plan and optimize the local budget for the region to ensure marketing activities executed are consistently ROI-optimized
- Identify primary target audiences and deliver outstanding consumer-facing campaigns
- Work with cross-functional teams to drive local market bets that positively impact both brand metrics and business targets in key territories
- Collaborate with global teams, including growth/performance marketing, to drive all facets of the consumer funnel
Who You Are
- An experienced marketer with a minimum of 6 years of professional experience in consumer and/or content marketing, brand management, and/or country marketing. Experience working on marketing campaigns specifically for the Philippines market is a must
- Speak and write proficiently in English; proficiency in Tagalog is a plus
- Passionate about music, podcasting and the digital audio landscape with comprehensive knowledge of local competitors as well as key music scenes, genres and artists
- Expertise in media planning, creative development, content marketing, performance marketing, partnerships and experiential
- Possess good relationships within the marketing, agency and technology space
- Shown experience in tailoring global brands to local, domestic audiences or vice versa
- Exhibit a proactive, collaborative demeanour, with a passion for the Spotify brand and able to empower and encourage the wider team
- Have creative and strong analytical thinking, a confident communicator, allowing you to work cross-functionally and autonomously with multiple partners in many time zones
- Excellent communication skills both verbal and written to continuously provide and receive constructive, meaningful feedback cross-functionally
- Proficient in all forms of Google Workspace products
Where you’ll be
- This role is based in Singapore
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.
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