Responsibilities
About the Team The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change. 1.Drive measurement adoption and grow SEA, with primary focus in Malaysia, in terms of core measurement service through aligned priorities. 2.Identify measurement agenda opportunities and provide consultative measurement support to both internal and external stakeholders. 3.Partner primarily with clients and agencies to provide good measurement that can lead to a better understanding of their campaign performance on the platform. 4.Manage client and agency feedback to ensure their voice is reflected in our product and partnership teams. 5.Partner with local leadership team to provide regular Measurement product feedback to our global product and measurement peers. 6.Implement 1st or 3rd party measurement solutions with a learning agenda for prioritiy accounts from different verticals. 7.Partner with sales and product strategy to up-level internal sales teams on measurement knowledge.
Qualifications
Minimum Qualifications: 1.At least 5 years of hands-on experience in measurement suppliers/platforms, digital marketing/advertising agencies, large marketing-related organizations, consultancy firms, global research firms, or complex marketing data-driven organizations. 2.Proven ability at communicating complex data insights and translating data-driven findings into actionable recommendations to senior stakeholders, in a clear and impactful manner. 3.Possesses strong interpersonal skills and senior stakeholder management skills, adept at building consensus and driving alignment among stakeholders with varying perspectives. 4.Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made. 5.Exceptional time-management and goal-oriented task management skills are a must. 6.Proficiency in English. Preferred Qualifications: 1.Working knowledge of advanced measurement solutions for global accounts is preferred. 2.Successful examples where past measurement contributions led to behavior change. 3.Experience with advertising agencies or complex marketing data-driven organizations preferred. 4.Expertise and experience with holistic measurement solutions including multi-cell testing, experimentation, incrementality testing, attribution, causal and inference analysis.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
