Handy for Humans, Perfect for Pets.
HICC Pet is a leading innovator in pet wellness and grooming products, focusing on health Innovations to help pets have cleaner and comfier lives. Based in Bellevue, Washington, with the APAC Brand Experience Center in Singapore, HICC Pet is rapidly growing and expanding its reach globally.
Role Overview
We are seeking a Membership Management Role to design, launch, and manage the HICC Pet Club membership system in Singapore. This role manages both online (EDM, CRM) and offline (showroom, community, events) initiatives, ensuring member experience, stronger engagement, higher retention, and measurable business growth for HICC Pet Club.
This role is based in Singapore at the HICC PET Marina One Showroom with working hours from 10:30am to 7:30 pm.
Key Responsibilities:
Membership Program Acquisition & Operations
- Design and implement the HICC Pet Club membership program, covering acquisition, engagement, and retention.
- Implement lifecycle marketing strategies, and segment customer database for personalized marketing.
- Rethink and shape the membership experience and product & service offering, grounded in data, insights, and user needs.
- Ensure members feel valued through customer service excellence, handle feedback and optimize the membership journey.
Community Building, Engagement & Growth
- Build strong ties with Singapore’s pet parent community.
- Support showroom events, grooming workshops, and lifestyle gatherings.
- Collaborate with eCommerce, marketing, and showroom teams to promote online-to-offline integration (e.g., customers purchasing membership cards online and redeeming products & services offline).
- Leverage referral programs to boost member acquisition and brand advocacy.
Support the Sales & Marketing Integration
- Support the Shopify operation team to increase revenue share from members; Grow member average order value; drive repurchase rates
- Increase showroom footfall through targeted EDM and CRM campaigns.
- Encourage pet owner engagement and sharing (UGC, event highlights), provide content assets to the Marketing Manager. leverage member stories and event showcases to reinforce HICC Pet’s positioning as a pet wellness & grooming lifestyle brand.
Key Requirements:
Education & Experience
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 3 years of experience in marketing & operation.
- Experience in CRM, membership/loyalty program management is a PLUS (preferably in consumer goods, lifestyle, or pet industry).
- Experience in managing both online (Shopify, EDM, CRM tools) and offline (events, showroom activations, community building) initiatives.
Skills & Competencies
- Strong understanding of customer lifecycle management and how to improve repeat purchase rate, AOV, and retention.
- Hands-on experience with EDM, CRM platforms , and data-driven marketing.
- Event planning and community management skills; comfortable hosting/organizing workshops, lifestyle gatherings, and grooming courses.
Mindset & Personality
- Results-oriented with strong sense of ownership.
- Passionate about pets and lifestyle branding, with ability to connect with Singapore pet community.
- Creative, proactive, comfortable working in a fast-growing startup environment.