Industry: Education / K12 Learning Centre

Job Responsibilities

Plan and execute online advertising strategies to drive student enrollments (e.g. Facebook, Instagram, Google Ads)
Manage ad accounts: set budgets, upload creatives, and optimize campaigns for performance
Collaborate with designers and content teams to develop high-quality visuals and landing pages
Monitor daily ad performance, analyze key metrics (e.g. CPL, CTR, CVR), and provide regular reporting
Follow up on leads collected through online channels or events; initiate parent conversations to support enrollment conversions
Support offline marketing efforts with digital promotion and lead-capture mechanisms
Coordinate with internal teams on enrollment planning and campaign timelines
Manage external lead sources where relevant, and assess cost-effectiveness and quality of leads

Requirements

Minimum 3 years of experience in digital performance marketing
Proven track record of running paid campaigns on Facebook Ads and Google Ads
Strong understanding of lead generation strategies and customer conversion funnels
Prior experience in the education sector is a strong advantage
Ability to craft compelling ad copy in English that resonates with parents
Data-driven, with a strong ability to analyze results and adjust campaigns for better outcomes
Confident communicator who’s comfortable engaging with prospective parents
Proactive, goal-oriented, and accountable for marketing and enrollment results
Proficiency in Mandarin is a plus, to support communication with Mandarin-speaking families

What We Offer

Performance Bonus: Incentive structure based on achieving CPL targets and lead quality benchmarks, with additional bonuses for conversion results
Annual Bonus: Year-end performance bonus (equivalent to one month’s base salary), pro-rated based on tenure
Employee Benefits: Insurance coverage and additional staff perks

Job Type: Full-time

Pay: $3,800.00 - $4,200.00 per month

Benefits:

Schedule:

Supplemental Pay:

Experience:

Work Location: In person

Save Apply

Report job

Performance Marketing Executive (Leads & Enrollment)

Car Sales Executive (LEADS PROVIDED)