LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.
Why Join Us
At LUXASIA, we believe there is beauty within every talent – that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?
Position purpose
Reporting to Brand Manager, this role will be accountable to develop, plan and execute marketing, sales and promotional strategies within the brand’s guidelines to support and achieve the sales plan. This role will oversee, orchestrate and execute the brand’s product planning and retail execution, creating a consistent and engaging brand experience that is consumer focused.
Key responsibilities
Channel & Retail Marketing
- Be the key marketing liaison - Develop and implement a go-to-market channel marketing plan including promotion, animation, communication, partnerships and consumer activations.
- Ensures timely and perfect execution of all marketing activations offline and online at all times.
- Analyse potential partner relationships for product range, positioning strategy, pricing and promotions.
- Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation.
- Deepen channel customer development through New User program activations.
Product Management
- Consolidate and update regional team of post campaign reports and provide sales results and analysis monitor. Report all ROI of all programs for management reporting and feedback.
- Responsible for all free goods management for product launches and trade and retailer activities.
- Management and tracking flow of product registration in Singapore to ensure timely registration.
- Conduct market trend analysis, monitor competitors’ moves and plan proactive actions
- Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with VM, sales and training team, with the aim to build brand awareness, recruit new customers, retain existing customers and increase purchase consumption.
- Business and channel sales performance tracking and analysis, launch follow-up and action plan development.
- Implement Door-by-Door Marketing plan (events and promotions)
- Budget Management - responsible for full A&P management
Customer Relationship Marketing (CRM)
- Defines the Brand's local CRM campaign priorities
- Builds CRM campaign calendar
- Ensures that customer segmentation remain up to date and relevant for each campaign
- Develops relevant and engaging brand communications behind the right product mix
- Master, improve and maximize the usage of customers information (purchase history) in developing relevant marketing program. Defines & executes CRM analytics.
- Strategize, develop and execute CRM programs for the brand.
- Evaluates CRM campaigns against target KPIs and shares learnings
Administrative Duties
- Includes routine administrative duties such as vendor/PO creation and others as briefed.
Requirements
- A Degree holder in Business Management, Finance or relevant specialisation with more than 1 years of brand management and/or marketing experience in beauty and/or FMCG industry.
- Experience in luxury beauty or consumer brand will be advantageous.
- Good business insights to the industry and strong business acumen.
- Good analytical skills, problem solver, self-starter with an entrepreneurial spirit.
- Excellent communication, presentation and interpersonal skills.
- Proven track sales record in a target driven environment.
- Meticulous with a strong analytical mind to grasp numbers.
- Creatively driven to think out of the box.
- Strong ability to multi-task; strong project management skills with good time management ability.
- Proficient in MS Office, strong in excel (pivot table, vlookup)
- Well-groomed, confident and independent individual with entrepreneur spirit
- A strong team player with the ability to work in a fast-paced, dynamic environment
- Resourceful, with a positive can-do attitude
- Have a keen interest, a good eye and passion for beauty
Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?
If so, you are the one we are looking for. JOIN US and let’s grow together.
Championing Diversity, Equity and Inclusion
LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.
To explore other careers opportunities, visit our careers page . If you have a question for us, please drop us an email here.
We regret to inform you that only shortlisted candidates will be contacted. Thank you.
Recruitment Privacy Notice
By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.
Note To Staffing Agencies
Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.
