This is an exciting role that sits within the Commercial team at JCDecaux and has responsibility for all programmatic revenue across our media platforms in Singapore. As the Programmatic Optimisation Manager, you are accountable for overseeing the delivery of our programmatic campaigns.
You will need to understand the programmatic marketplace, be technically minded, and have superb attention to detail. You will work closely with cross departments (Sales, Business Development & IT team) to ensure that we deliver best in class campaign execution for our clients.
This role is expected to evolve as programmatic revenue grows. We’re looking for someone who can be flexible in their approach, and who is happy to adapt to a fast-changing environment.
Requirements:
Private Market Place Management:
- Setup PMPs in a timely manner to deliver strong customer service
- Constant tracking and monitoring of live campaigns against expected performance
- Trade managed service campaigns in partner platform
- Monitor creative delivery to alert for moderation and be the buy side liaison for incorrect creatives
- Campaign debugging with efficient resolution that minimises commercial impact
- High attention to detail to provide accurate administration and campaign reporting
- Proactively identifying any issues with client campaigns, assessing the issues using standard procedures and making sound decisions to resolve.
- Establish an understanding of the media marketplace and the digital ecosystems within it i.e. DSPs, SSPs, DMPs, etc.
Technical Knowledge
- Become the lead technical liaison point for our SSP (For Programmatic matters)
- Manage technical troubleshooting conversations with our DSPs & digital buyers
- Leads technical DSP onboarding process
- Business product owner for SSP UI and all associated reporting
Team Contributor
- Work with other team members to ensure a high level of external service is maintained
- Foster a culture and behaviours that deliver collaboration, innovation, creativity and personal accountability across the team
- Liaise effectively with other JCDecaux departments to delivery effective after-sales service such as photography, campaign delivery/reconciliation, etc
- Embrace a feedback culture where we proudly and collectively learn from mistakes.
- Support the Head of Programmatic in their areas of activity, including and not limiting to systems testing, deal reporting etc.
Requirements:
Analytical Thinker
- Identifying revenue trends and opportunities to share back to the wider business
- Inform market of availability and liaise with commercial teams to proactively promote underperforming areas
Communication and interpersonal skills
- Strong written and verbal communication and presentation skills
- Confident communication skills when speaking with all levels. Developing colleagues' and customers' understanding of the process and outcomes
- Strong stakeholder management. Acting competently in the management and delivery of customer campaigns from inception into booking and through to implementation
Prioritisation and Time Management Skills
- Ability to execute or support execution of multiple campaigns to a high standard demonstrating attention to detail and capacity to work at pace
- Confident working to deadline, offering a high level and accurate service
- Demonstrable capability to perform effectively under operational challenges and time constraints
Proactive Approach
- Demonstrate initiative in day-to-day role for example, problem solving to deliver client needs and proactively helping the team
- Self-motivated and adaptable to work alone and be part of a team to support colleagues, share information and improve on best practices
Qualifications
- Diploma/Degree education or equivalent
- 3+ years of experience in the advertising/media industry, trading, or AdOps
- Previous experience in OOH or Digital Media, with a functional understanding of the programmatic ecosystem
- Hands-on experience using SSP or DSP platforms (preferred)
- Proven track record in campaign management within a deadline-driven environment.
- Strong numeracy skills with exceptional attention to detail
- Proficient in Microsoft Office, with intermediate Excel skills
- Demonstrated ability to perform effectively under operational pressure and tight timelines
- Experience working independently and as a key contributor within high-performing teams
- Confident communicator, able to engage peers, clients, and external partners (e.g., DSPs)
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