Title: Regional Marketing Senior Manager- Consumer Health Business
Location: Singapore
About the role:
Our client is a global consumer health company seeking for an Regional Marketing Manager to spearhead brand marketing efforts across the APAC region.
Based in Singapore, this role is focused on developing and executing innovative brand marketing strategies for B2C(consumer) audiences.
Responsibilities:
- Develop and execute regional go-to-market or commercialization strategies for new product launches in the consumer health sector
- Craft and execute robust and engaging B2C(consumer) or DTC(direct to consumer) brand campaigns, leveraging digital and 360-degree campaigns
- Collaborate with in-country sales, marketing, R&D, medical affairs and cross-functional teams to ensure effective messaging, branding, and activation strategies
- Partner with Key Opinion Leaders (KOLs), not limiting to marketing agencies, PR agenices, media agencies or influencers to amplify brand recognition and adoption for assigned product portfolio
- Conduct market research to provide actionable consumer insights, compeitiive positioning and growth opportunities to drive impactful marketing concepts and claims
- Collaborate with local markets for local market rollout, including training sales teams and providing marketing collateral across the assigned region Oversee product launches and upgrades while aligning with regional and in-country teams
Requirements:
- 7 to 10 years of experience in marketing within consumer health, pharmaceuticals, medical aesthetic or FMCG.
- Proven success in launching new products and optimizing go-to-market strategies as well as direct-to-consumer marketing.
- Key skills include strong business acumen, familiarity with digital and social media, resilience, and excellent communication and decision-making abilities. The candidate must be able to work well under pressure, meet tight deadlines, and effectively collaborate with cross-functional teams across the region.
Interested? Here’s what to do next:
Please apply to the role with a recent copy of your CV. We will be in touch once we review your profile for suitability.
Singapore Employment Agency License No.: 16S8069
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