We are on an incredible journey, rapidly expanding across the APAC region - Singapore, Thailand, Malaysia, Hong Kong, Macau, China, India, South Korea! Our ambitious growth plans for 2025 and beyond are about exploring new markets and omni-channel development.
Retail Manager SEA plays an important role in driving our success and making our vision a reality! You will be responsible for ensuring consistent brand experience, service quality, and operational excellence across all retail touchpoints in Southeast Asia. This role drives in-store execution, retail KPIs, and service standards, while maintaining strong relationships with frontline teams and store management.
Key Responsibilities
In-Store Execution & Brand Experience
- Ensure brand experience, service quality, and retail excellence are consistently delivered across all stores.
- Conduct regular store visits to monitor visual merchandising compliance, tester hygiene, and address stock-out issues.
- Drive the in-store execution of campaigns, events, and animations to achieve sales targets and brand visibility.
- Act as the primary in-store liaison with counter managers, providing feedback and actionable insights to HQ.
Retail Team Management
- Lead and manage frontline retail teams to deliver service excellence and commercial results.
- Oversee recruitment and hiring of full-time and part-time retail staff across Singapore and Malaysia
- Develop and implement incentive programs to drive performance (including in markets without existing structures, such as TMG/Nykaa).
- Plan, manage, and optimise roster scheduling to meet operational and sales requirements in Singapore and Malaysia
Operational Excellence
- Manage distribution of samples and TOAs (Testers on Account) to stores in a timely and efficient manner.
- Ensure operational processes are aligned across all markets for consistency and efficiency.
- Partner with cross-functional teams (Marketing, VM, Education, Supply Chain) to ensure seamless execution
- Retail Eventing
- Lead over the counter retail events like masterclass and makeovers
- Support on offsite trade events like pop ups
KPIs & Performance
- Monitor retail KPIs including sales, conversion rates, and customer service scores.
- Identify gaps and implement action plans to improve retail performance.
- Track execution quality and ensure compliance with brand standards.
Skills & Competencies
- Strong leadership and people management skills.
- Excellent organisational skills and attention to detail.
- Ability to manage multi-market operations and competing priorities.
- Strong interpersonal skills to build relationships with retail teams and store management.
- Analytical mindset to track performance and propose improvement strategies.
Key Selection Criteria
- 10+ years’ experience related to retail operations experience.
- Strong leadership and people management skills.
- Excellent organisational skills and attention to detail.
- Ability to manage multi-market operations and competing priorities.
- Strong interpersonal skills to build relationships with retail teams and store management.
- Analytical mindset to track performance and propose improvement strategies.
- Operational knowledge with strong people development skills
- Energetic, dynamic and charismatic
- Commercially astute and profit focused
- Agile multi- tasker that can prioritize workload
- Ability to change and fearless to try
- Beauty industry background a plus!
