Senior Business Development Executive (FMCG)

Job Summary:

We are seeking a proactive, outgoing, and detail-oriented Senior Business Development Executive to support the end-to-end commercialization of new products — from internal coordination to customer presentations and successful market launches. The ideal candidate will have strong communication skills and preferably experience in FMCG, particularly within the convenience retail segment.

Key Responsibilities:

• Coordinate with internal teams (R&D, QA, Production, Procurement) to ensure timely and effective product development and launch readiness
• Maintain strong relationships with customers to support ongoing product success, including presenting new product proposals, managing feedback, and ensuring timely follow-up
• Source new products, including trading items, and manage the full evaluation process — covering sample testing, pricing, packaging, and commercial feasibility
• Build and maintain relationships with both existing and new suppliers to ensure responsiveness, reliability, and alignment with project requirements
• Conduct market research, including competitor analysis, pricing benchmarks, packaging trends, and product insights
• Monitor broader FMCG and food trends to support internal awareness and future planning
• Track, manage, and support the execution of multiple ongoing projects with attention to detail, timelines, and business priorities
• Provide ad hoc support to the Business Development team as needed

Requirements:

• Bachelor’s degree in Business, Marketing, Food Science, or a related field
• 3–5 years of experience in business development, sales, or commercial roles, preferably in FMCG or food manufacturing
• Strong communication and interpersonal skills — comfortable working with customers, suppliers, and cross-functional teams
• Commercially aware, self-driven, and proactive in identifying and solving business challenges
• Ability to analyze market data and trends and translate them into actionable insights
• Strong multi-tasking and organizational skills
• Proficient in Microsoft Office, especially PowerPoint and Excel, for reporting and presentations
• Familiarity with the convenience retail segment is a strong advantage