The Senior Product Executive plays a key role in bringing new products to market and ensuring their success throughout their lifecycle.
He/She will be expected to perform the following roles and responsibilities:
1. Product Development
- Drive the ideation, programming and potential partnerships for new events/programming tailored to corporate HR needs, with a focus on engagement and experience.
- Conduct ongoing market research to stay informed on industry trends, emerging engagement formats, and competitor offerings.
- Support the creation and regular updating of a refreshed product catalogue – covering key formats of Family Day, Dinner and Dance and Teambonding – to ensure offerings remain relevant, engaging and competitive.
2. Event Conceptualisation & Proposal Curation
- Translate client briefs into unique events concepts and experiential employee engagement proposals
- Prepare visually engaging pitch decks or proposal documents that bring ideas to life and support the sales team in closing deals.
3. Stakeholder Collaboration
- Work collaboratively with external and internal stakeholders (eg. Sales, Fulfillment, Finance and Group Procurement teams).
- Liaise with vendors, partners and agencies to explore new event formats, technologies and offerings.
- Understand market demand and tailor products accordingly with close collaboration with Sales and Market Development teams.
- Provide technical support to Sales teams by recommending the best suppliers, materials, and services that meet both functional and cost requirements.
- Coordinate with Fulfilment & Operation teams to ensure timely availability of materials and services and ensuring product concepts are logistically sound and executable.
Requirement
- Degree/Diploma in Event Management or relevant
- At least 3 years of relevant experience in an enterprise
- Strong creativity and ideation skills with a good understanding of corporate engagement needs
- Experience in event planning, product development or marketing within the event industry is an added advantage
- Experience in managing vendors
- Excellent communication and presentation skills
- Highly orgnaised and detail-oriented, with the ability to manage multiple projects concurrently
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