COMPANY DESCRIPTION
Geneco, a brand of YTL PowerSeraya, is an integrated energy provider committed to building a sustainable and accessible energy future for the communities it serves. As an authorised electricity retailer, Geneco sells electricity to homes, businesses, and industries across Singapore.
Geneco's parent company, YTL PowerSeraya, is one of Singapore's largest power generators, with 50 years of experience in power generation. Geneco's eco-friendly ethos stems from the United Kingdom, where Geneco UK - part of the wider YTL Group of companies - has been acclaimed for its work in recycling and renewable energy. To learn more, visit geneco.sg.
RESPONSIBILITIES
Reporting to the Head of Marketing, the Marketing Executive will be responsible to support the team in the development and implementation of Go-To-Market campaigns and Brand building initiatives to drive towards contributing to Geneco's overall business plan, mainly for the Open Electricity Market (OEM).
Responsibilities
- Assist to develop and execute brand and marketing tactical projects/campaigns
- Manage and monitor the project timeline for campaigns effectively
- Prepare and present campaign progress updates and end-of-campaign reports to measure campaign effectiveness and derive key learnings with analysis
- Gather and monitor market and consumer trends, including competitive information
- Collaborate with internal and external stakeholders to ensure projects/campaigns are executed smoothly and timely
- Support the teams on both aspects of marketing and administration
Requirements
- At least a degree in Marketing, Business or related discipline
- At least two years of marketing experience with a good understanding of paid, owned and earned media, preferably in a consumer industry.
- Candidates who are working in advertising/media agency will also be considered.
- Creativity in idea generation, good copywriting skills and performance analysis are crucial for this role.
- Strong in project management
