Reporting to the Head of Marketing, the Marketing Executive will be responsible to support the team in the development and implementation of Go-To-Market campaigns and Brand building initiatives to drive towards contributing to Geneco’s overall business plan, mainly for the Open Electricity Market (OEM).
Key roles & responsibilities also include, but not limited to:
- Assist to develop and execute brand and marketing tactical projects/campaigns
- Manage and monitor the project timeline for campaigns effectively
- Prepare and present campaign progress updates and end-of-campaign reports to measure campaign effectiveness and derive key learnings with analysis
- Gather and monitor market and consumer trends, including competitive information
- Collaborate with internal and external stakeholders to ensure projects/campaigns are executed smoothly and timely
- Support the teams on both aspects of marketing and administration
Requirement:
- At least a degree in Marketing, Business or related discipline.
- Minimum two years of marketing experience with a good understanding of paid, owned and earned media, preferably in a consumer industry.
- Candidates who are working in advertising/media agency will also be considered.
- Creativity in idea generation, good copywriting skills and performance analysis are crucial for this role.
- Strong in project management
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