Top film distributor United International Pictures Singapore (UIP) , jointly owned by two major Hollywood Studios - Paramount Pictures and Universal Pictures, is hiring a Full-time S enior Marketing Executive.
Main Purpose of Role:
The Marketing Executive will work closely with the Assistant Marketing Manager in executing media and promotional strategies with media agency, media owners and 3rd party partners in Singapore.
The ideal candidate will need to have a good knowledge of 360 marketing, be creative, meticulous with details, resourceful, proficient in English and Mandarin, have a keen eye for aesthetics and possess good interpersonal skills.
This dedicated team-player should ideally be a film-enthusiast who is knowledgeable about pop culture to thrive in this exciting role in our fast-paced environment.
Job Description:
- Develop and manage paid media strategies that align with campaign objectives.
- Work with media agencies and publishers to negotiate media buys, evaluate performance, and optimise placements.
- Monitor and report on campaign performance across platforms
- Identify and secure strategic brand and mall partnerships to amplify campaign reach and engagement.
- Develop co-branded initiatives, promotional tie-ins, and joint marketing opportunities.
- Manage end-to-end partnership execution, including alignment of deliverables, approvals, and performance tracking.
- Liaise with internal stakeholders and external partners to ensure campaign alignment and timely execution.
- Track, measure, and report campaign effectiveness using performance metrics and analytics tools.
- Liaison with vendors for production and installation of creative materials.
Qualifications:
- A university degree holder, preferably in mass communications or marketing.
- Minimum 2-4 years of experience in media planning.
- Familiar with the local media landscape, trends and media behaviour.
