About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Media Futures Group: A Leading WPP Media Brand
Media Futures Group (MFG) is a bespoke team within GroupM made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by EssenceMediacom and other constituent parts of GroupM around the world.
Role Summary and Impact
As a member of the MediaFuturesGroup (MFG) APAC programmatic team, you will execute the tactical planning, setup and activation of programmatically purchased media campaigns across one or more countries via a demand-side-platform (DSP) or self-service ad platform (Google Ads). Campaign objectives can range from Branding (e.g. awareness, consideration, intent) to Direct Response (e.g. usage, acquisition, ROAS) and will leverage a combination of real-time and guaranteed buying across both open exchange and/or direct publishers as needed.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise
Role responsibilities include but are not limited to:
- Directly supports 1-2 markets/accounts
- Able to own up to 2 campaigns E2E at any one time while assisting on others as needed
- ~80% time allocated to individual campaign assignments, ~20% time allocated to non-campaign specific work (e.g. team projects)
- Owns delivery of programmatic media plans, wrap-ups, and milestone outputs utilizing established best practices against client comm strat according to timelines
- Launches campaigns on time/does not contribute to gating issues, in compliance with platform (DSP/AdPlatform) best practices (naming conventions, IO/LI structure, frequency settings, prebid, etc)
- Consistently delivers on daily/weekly tasks for all assigned campaigns (daily pacing, weekly client facing reports, data integrity, etc)
- Meets campaign objectives by EOQ (KPIs, 65% Viewability, 98% Pacing), and/or flags potential pacing issues in a timely manner
- Confident and steady in optimization and improvement of campaign performance (not just delivery).
- Keen understanding of platform-specific campaign management best practices, able to build on/revise existing best practices in accordance to changing landscape/requirements
- Intermediate knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, tactical essentials such as inventory and data sources
- Excellent tracking of sub-campaign level details including but not limited to pacing, performance, etc.
- Good knowledge of adjacent and/or connected disciplines including Data Strategy, Analytics, AdOps and Experience
- Good knowledge of the programmatic/ad-tech ecosystem (publishers, data, platform, etc.)
- Good grasp of overall campaign lifecycle and the role programmatic plays within it
- Good project and time manager who demonstrates ability to multi-task between multiple projects/deliverables
- Communicates planning successes, failures, and escalations to line manager in a timely manner
- Able to prioritize tasks with minimal oversight from manager (able to discern cost/benefit to decide priorities independently)
Desired background experience:
Required
- 1-2 years work experience on the programmatic/ad-tech buy-side (e.g. agency, trading desk, DSP company)
- Good proficiency planning and deploying campaigns using enterprise level DSPs (e.g. DV360, Amazon DSP, The Trade Desk) and/or self-service ad platforms (e.g Google Ads, YDN)
- Has experience planning and executing campaigns delivering against both Brand and Direct Response objectives
- Experience deploying campaigns across multiple environments/devices via both direct and open buying leveraging audience and/or contextual data as needed
- High attention to detail, and good organizational skills, with an understanding of optimization levers & testing approaches across programmatic platforms
- Highly developed interpersonal and relationship management skills
- Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as needed
- Proficiency in Excel/Google Sheets (pivot tables, Vlookups, etc.
- Demonstrable interest in programmatic/ad/mar-tech with knowledge on the current state industry
- A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends
Desirable
- Google stack experience (Dv360, Google Ads, CM360)
- Exposure to feed-based creative setups using Creative Management Platforms (CMPs)
- Exposure to data science teams and campaign analytics fundamentals (e.g. control/exposed segmentation, survey and panel based measurement, regression analysis)
- Experience with Google Analytics (plus certification)
- Experience with running campaigns across multiple countries / languages
- Familiarity with industry-relevant programming languages (e.g. HTML, Javascript, SQL, Python, R)
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Report job
