Summary Introduction to Menarini
Menarini is the world’s largest Italian biopharmaceutical company with a heritage of over 130 years and nearly 17,000 employees in over 100 countries. Here in Asia-Pacific, Menarini’s vision is to be a leading provider of important healthcare brands to improve the lives of people in the region. Menarini Asia-Pacific operates across the entire commercial value chain, from regulatory approval and product launch to lifecycle management with a diverse portfolio of proprietary and partnered brands in key therapeutic fields, including Dermatology, Primary Care, Allergy/Respiratory, Cardiovascular, Oncology/Specialty Care, Men’s Health and Consumer Health.
Accountability Statement/Summary
The position of Medical Representative is fast-paced and requires a high level of energy and enthusiasm. Medical Representatives are seen to be entrepreneurs of an assigned territory, having the ownership and empowerment to manage and grow accounts under their care through close collaboration and support from the Senior/Sales Manager and Product Manager.
Responsibilities include but not limited to;
- Achieve and exceed sales targets of allocated territory/product by developing new business with existing and potential clients;
- Develop, maintain and apply a high level of product knowledge;
- Apply appropriate selling and negotiation skills to enhance performance and capitalise on sales opportunities to drive overall business growth;
- Actively monitor market trends through personal contact with customers and attend industry association meetings and seminars. Provide feedback to relevant managers on field intelligence;
- Identify and target key physicians and key allied healthcare professionals, winning concessions and maintaining relationships;
- In consultation with your manager, plan field activity based on customer segmentation and targeting principles to maximise results;
- Analyse territory and customer data, doctor call reports and track territory spend on a regular basis;
- Appraise current and planned customer needs and advise on the application of company produts or services to customer requirements;
- Report on sales, activity and territory performance as required by the organisation;
- Perform other related duties as assigned by your manager from time-to-time
Required Requisites
1. Experience and Qualifications
- Bachelor’s degree in Science or Business desirable - Optional
- Experience as a Medical Representative or alternative sales experience. Pharmaceutical industry experience preferred
- Experience with Specialist channel
- Proven track record of exceeding sales targets
- Possess a car and driving license
- IT – savvy and proficient in Microsoft Excel, Word and Powerpoint
2. Competencies and soft skills
Execution Excellence
- Accept ambitious/ difficult/ challenging goals, identify gaps and seek to overcome them
- Motivate the team, win commitment and has the tenacity to steer them to the desired conclusion even in difficult times.
- Decide on optimum work approach, maximise use of available technology and other resources for the team and consistently evaluate processes in order to remove bureaucracy and facilitate business expedience.
- Empower team members to make responsible decisions, bringing out trust, confidence and the best in them.
Entrepreneurial & Innovative
- Develop a ‘growth’ oriented mindset in the team.
- Encourage innovation and creativity and coach the team to think out of the box with a problem solving mindset
- Focus on imaginative new ideas from a range of sources but ensures consistent compliance to company policies.
- Challenge “status quo” within the team. Set improvement targets to drive productivity.
Environmental Acumen
- Promote business partnering mindset and cross functional work groups on projects.
- Engage and strive for win-win solutions with stakeholders to achieve business objectives.
- Always placing the company’s and customers’ interests first and understanding the implications when making tactical decisions.
- Anticipate the changing dynamics in the healthcare market place and diverse customer sets and has both long term and short term plans.
- Build an effective team within a function or country by leveraging on their strengths and harnessing their diversity.
Enriching Self and Others
- Develop and demonstrate role model behaviours in living out the company’s core values and inspire others to achieve high standards
- Coach team members to stimulate intellectual curiosity and desire to learn.
- Select key performance measures to meet organisation’s goals, set stretch objectives and confront poor performance
- Promote understanding and embodiment of company vision, strategy and values.
