The Senior Performance Marketing Analyst leads the strategy, execution, and optimization of high-budget, multi-channel digital campaigns. This role combines analytical expertise with strategic leadership to drive measurable growth, while mentoring junior team members and ensuring cross-functional alignment.

As part of a dynamic team, you will have the opportunity of working with a global team and step into a department where you will learn about the various company products enabling you to expand your knowledge as a baseline for further growth within the organization. There is an open learning environment that allows you to propose ways to improve how things are done based on new knowledge and experience.

A Day in the Life of the SPMA - About the role:

• Responsible for leading the planning, execution, and optimization of high-impact digital marketing campaigns across various channels.
• Develop and execute high-budget, multi-channel performance marketing campaigns focusing on maximizing customer acquisition, engagement, and retention. Manage budget over $500K per month.
• Analyze complex data sets to identify trends and drive strategic insights for continuous improvement, utilizing advanced analytics tools like Google Analytics, Adobe Analytics, and Excel/SQL for in-depth reporting.
• Mentor and support junior marketing team members by guiding campaign management, data analysis, and best practices.
• Collaborate with product, content, sales, marketing, and CS teams to ensure cohesive branding and strategic alignment across all marketing efforts.

Required Qualifications - About you:

We are looking for candidates who possess the rare combination of the following achievements, skills and behaviors:

• Advanced proficiency in performance marketing platforms (Google Ads, Facebook Ads Manager, programmatic SA360 platforms) and analytics tools (GA4 or Excel)
• Advanced analytical, problem-solving, and strategic thinking skills, with experience in presenting detailed performance insights to senior stakeholders.
• Advanced project management skills with an ability to manage multiple complex campaigns and budgets effectively.
• Strong analytical mindset, an in-depth knowledge of performance marketing best practices, and the ability to manage complex, data-driven campaigns
• At least 5 years of Performance Marketing experience
Experience in SQL, GTM and BigQuery is preferred.

EDUCATION

• Bachelor’s degree in marketing / business / data science, or a related field
• Relevant certifications (e.g., Google, Microsoft, Meta) is a plus

Skills & Personal Characteristics:

• Ownership
• Care
• Innovation

Why PROS?

This is a unique opportunity to join the market leading company that has not only has 30+ years of proven success but also has a significantly under penetrated opportunity in a $30B addressable market.

PROS culture and the truly extraordinary people who work here are at the very core of our success. We have a passion for what we do, and we won’t stop until we’ve delivered on our promises. We’re committed to the success of our customers. That’s why we think harder and dream bigger – so our customers can go even further than they ever imagined possible.

Our people make PROS stand out from the rest. if you want to be a part of something truly extraordinary, come help us shape the future of how companies compete and win in their markets.