Who we are:
Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.
Key Responsibilities:
Strategic Planning & Direction
- Develop and lead social media strategies that align with overall brand and marketing objectives.
- Translate brand goals into creative campaign briefs and content directions for agency partners.
- Guide storytelling, content themes, and activation concepts that resonate with our audience and reflect brand identity.
- Identify growth opportunities across platforms to elevate visibility, relevance, and community engagement.
Campaign & Content Oversight
- Work with agencies to implement and execute campaigns — providing clear direction and feedback.
- Ensure all social media content (from visuals to captions) aligns with brand tone, voice, and visual standards.
- Stay updated on social media trends, platform innovations, and cultural moments to keep the brand ahead of the curve.
- Occasionally create or adapt visual assets (e.g., story templates, simple static posts) using design tools when needed.
Performance & Community Growth
- Monitor and analyze performance metrics to assess effectiveness and inform strategy refinements.
- Collaborate with agencies on community-building efforts and meaningful engagement strategies.
- Partner with the internal marketing team to ensure social media initiatives support broader campaign and business objectives.
Why you'll love working here:
- Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
- Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to diversity and inclusion empowers us to bring our authentic selves and unique differences to work every day.
- Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.
What we value:
At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.
Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.
Report job
