Responsibilities
About our team Our SEA Integrated Marketing & Communication team is a dynamic group of creative minds, strategists, and marketing enthusiasts who are passionate about redefining the way people shop online. As a pivotal part of E-commerce Business, we work tirelessly to showcase the innovative potential of our platform, bridging the gap between users and their favorite contents & products. The team's core responsibility is to craft and execute integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. We build brand awareness, drive user engagement, and enhance the overall shopping experience. Responsibilities: End-to-End Performance Management & Optimization: - Lead end-to-end management of campaign performance, encompassing target setting, continuous monitoring, rigorous tracking, and strategic optimization. This includes a keen awareness of competitor movements and the integration of market best practices to drive effective outcomes. - Develop and implement a robust methodology for performance target setting, benchmarking against growth trajectories and competitor control rates. - Break down overarching performance goals into actionable, quantifiable metrics and initiatives for each country, ensuring alignment across all 6 SEA countries and regional stakeholders. - Validate and evaluate campaign performance strategies, driving post-campaign optimization through deep data-driven insights. Strategic Automation & Scalability: - Identify opportunities and drive the automation of campaign processes to enhance efficiency, scalability, and regional standardization. - Design, orchestrate, and articulate a clear vision for automation initiatives, securing buy-in and collaboration from stakeholders. - Develop high-level ideas for required infrastructure and work with stakeholders to ensure all initiatives possess the necessary support to achieve their objectives. Performance Analysis & Business Improvement: - Conduct in-depth analysis to understand current campaign challenges and project the future potential of key initiatives. - Identify critical gaps between future potential and current performance, providing actionable guidance and input to improve business outcomes. Stakeholder Collaboration & Communication: - Drive collaborative review sessions with country teams and regional stakeholders to align and review initiative achievements, and identify areas for improvement. - Communicate effectively with all relevant stakeholders on performance insights, improvement needs, and strategic recommendations.
Qualifications
Minimum Qualifications: - Bachelor’s degree in business, operations or other relevant / quantitative disciplines - 5+ years of experience in management consulting, operations, strategy or strategy role within a fast-paced technology company, preferably e-commerce - Strong problem solving and analysis skills, ability to solve complex and diverse business problems (commercial, operational, organizational) and synthesize findings into structured communication documents. - Advanced analytical skills; ability to gather data and structure it in a meaningful way for analysis and modeling, create reports and influence decision making. Advanced spreadsheet skills needed for the role - Strong stakeholder management skills, ability to manage and work together with multiple stakeholders, both from strategy and operational side . Excellent written and verbal communication skills as well as strong influencing skills needed for the role - Self-starter with the ability to work independently, multitask, adapting to changing priorities. Results and detail oriented, with strong commercial / business acumen - Able to work under pressure and tight timeline Preferred Qualifications: - E-commerce and/or strategy consulting experience is preferred - Knowledge of SQL is highly preferred
Job Information
About ByteDance Phillipines
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
ByteDance is a part of a global internet technology group operating a range of content platforms, including TikTok, that inform, educate, entertain and inspire people across languages, cultures and geographies.
Why Join ByteDance Philippines
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
