Team Introduction: The User Growth team (UG) at TikTok plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products such as TikTok, Lemon8, CapCut, etc. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok products. The creative team at UG is looking for a talented and self-directed senior professional to generate, manage, and evolve the creative initiatives for our suite of industry-leading products.

- Responsible for growth and competitive analysis in the global TikTok market, identifying user growth potential, business objectives and specific competitive strategies, and providing mid-to-long-term business planning.
- Conduct in-depth analysis of core growth-related initiatives (user acquisition, retention, engagement, etc.), identify opportunities, challenges and efficiency, establish standards and guidelines to maximize growth returns. Collaborate with relevant departments, drive implementation, track performance and iterate regularly.
- Focus on user core data and metric insights, identify opportunities and issues, and develop key solutions. Collaborate with cross-functional teams to drive the implementation of specific initiatives.

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