The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.
Responsibilities
1. Explore user behavior across the shopping journey and identify friction points and growth opportunities through data analysis and user research;
2. Lead end-to-end user research using both quantitative and qualitative methods, balancing speed and depth to support business priorities;
3. Match and integrate survey or research data with backend behavioral data to explore discrepancies and validate user-reported insights;
4. Apply statistical principles to validate findings and ensure analytical rigor (e.g., confidence levels, significance tests);
5. Translate research into clear, actionable recommendations that shape product strategy and feature development;
6. Distinguish between generic user feedback and insights that drive long-term product value;
7. Communicate findings effectively across stakeholders at all levels with clarity and impact.
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