Marketing Strategy & Execution
Plan, execute, and manage advertising, promotions, and digital marketing strategies in alignment with the Program’s overall objectives and brand vision.
Conduct market and audience research to recommend effective strategies for member acquisition and engagement.
Analyze and evaluate the effectiveness of marketing campaigns, providing actionable insights and strategic recommendations for continuous improvement.
Responsible for planning and managing the marketing budget, ensuring optimal allocation of resources.
Customer Experience & CRM
Map and optimize customer touchpoints to design seamless and engaging customer journeys.
Leverage customer data to create meaningful segments and deliver personalized, data-driven marketing campaigns.
Collaborate with cross-functional teams to ensure a unified and customer-centric approach across all channels.
Creative & Campaign Management
Work closely with creative agencies and internal stakeholders to develop campaign assets that meet quality standards and brand guidelines.
Ensure that all creative outputs and messaging are consistent with the Program’s marketing objectives and brand identity.
Partnerships & Co-Marketing
Support the development and execution of co-branded marketing campaigns and strategic collaborations.
Identify and assess potential partners aligned with the Program’s strategic goals and audience.
Manage end-to-end partnership activations, including planning, coordination, rollout, and performance tracking.
Support partnership contract negotiations and coordinate internal approvals as required.
Other Responsibilities
Perform other ad-hoc duties as assigned to support the broader marketing and partnership functions.
Diploma in Communications/Marketing/Business or related discipline
Minimum 5 years of relevant experience in marketing, CRM, and partnership management
Hands-on experience with marketing automation platforms, loyalty programs, and multi-channel campaign execution
Strong knowledge of customer segmentation, lifecycle journeys, personalization, and campaign optimization
Proven track record in developing and managing co-marketing partnerships, including outreach and performance tracking
Comfortable analyzing data and marketing metrics to measure success and optimize campaigns
Analytical mindset with experience designing automated, intelligent customer journeys
Creative thinker who generates innovative marketing ideas inspired by industry trends
Excellent organizational skills with attention to detail and ability to manage multiple projects under tight deadlines
Self-motivated, proactive, and able to work both independently and collaboratively across teams
Strong written and verbal communication skills, with clear presentation abilities
Adaptable, mature, and energetic team player comfortable in fast-evolving environments
Methodical and systematic approach to work, maintaining quality under pressure
Proficiency in Canva, Adobe Photoshop, and Adobe Illustrator is a plus