Job/ Project Description:
- Gather and analyze volume and market shares data to understand category dynamics and competitive landscape.
- Develop sales forecasts and projections based on historical data and market analysis for strategic planning.
- Develop fundamental consumer, shopper, and market understanding from market research, surveys, focus groups, and competitive analysis.
- Synthesizes the results of the projects into a deep understanding of customers and the market, and uses that knowledge to support product development, category management, and marketing initiatives
Required Skills:
- Proficiency in data analysis tools, software (e.g., Microsoft Excel, Power BI, Python or R)