PURPOSE: To play a major role under the auspices of the
Trustees and under the overall direction of the
Principal.
RESPONSIBLE TO: Head of Admissions and Marketing
DISCLOSURE LEVEL: Enhanced
WORKING TIME: Full-time
Summary of Responsibilities
Job Purpose:
• To support the SMMIS marketing strategy, to increase enquiries and visibility of and enrolment to
SMMIS.
Digital Marketing and Promotion:
- To support school events and internal marketing
Digital Marketing and Promotion:
- Managing school website and social media pages, including competitive content creation and updates
and audience engagement: organic and paid.
Event Planning and Strategy:
- Managing print marketing: Honey Kids Asia; Expat Living
- Laison with the Digital Marketing Agency to ensure competitive impact
Event Planning and Strategy:
- Creating engaging content for event promotion, including invitations, registration pages, and
marketing copy.
- Developing and implementing marketing strategies for school related events, including: Open House;
International School Fairs, or corporate gatherings and celebrations.
- Promoting events through various channels, such as social media, email marketing, website content,
and partnerships.
Event Execution and Logistics:
- Analysing event marketing campaigns and reporting on key performance indicators (KPIs).
- Creating detailed project plans, including timelines, budgets, and resource allocation.
- Identifying and securing suitable venues, vendors (catering, audio-visual, etc.), and speakers.
- Developing event agendas and promotional materials.
- Managing event budgets and tracking expenses.
Event Execution and Logistics:
- Coordinating all logistical aspects of the event, such as venue setup, catering, audio-visual equipment,
and registration.
- Managing on-site event operations, including troubleshooting issues and ensuring smooth event
flow.
- Overseeing event setup, breakdown, and post-event activities.
- Collecting feedback from attendees through surveys and other means.
School Decoration and Visual Branding:
- Support faculty in seasonal and thematic decorations across school spaces.
- Ensure visual presentation of public areas, noticeboards, and student work displays align with the
school’s brand and values.
- Collaborate with academic and operations teams to deliver a vibrant and inspiring campus
environment.
Collaboration and Communication:
Collaboration and Communication:
- Working closely with internal teams (Admissions, Faculty) and external vendors to ensure seamless
event execution.
Post-Event Analysis:
- Communicating effectively with event stakeholders, including attendees, speakers, and sponsors.
- Managing relationships with vendors and negotiating contracts.
Post-Event Analysis:
- Analysing event data and preparing reports on event performance, including attendance,
engagement, and return on investment (ROI).
Other Specific Duties:
• Any other duties as assigned by the Head of Admissions & Marketing
- Identifying areas for improvement and making recommendations for future events.
Other Specific Duties:
• Any other duties as assigned by the Head of Admissions & Marketing
Person Specification: Digital Marketing and Event Co-ordinator
- A Bachelor's Degree in marketing, event management, hospitality, or a related field
- Knowledge of marketing principles and event management best practices
- Experience in various digital and print marketing platforms
- Event planning and marketing
- Experience with photography is a plus
- Min 2 ~ 3 years relevant experience in similar capacity
Other Skills
• Strong organisational and time management skills
- Excellent written and verbal communication skills
- Ability to manage multiple tasks and projects simultaneously
- Proficiency in event planning software and marketing tools
- Strong problem-solving and decision-making skills
- Ability to work independently and as part of a team