• Craft engaging and relevant content for various platforms.
• Responsible for content management and handling various social media (e.g., LinkedIn, TikTok, Instagram, Facebook) of all clinic accounts (e.g., content, landing pages, SEO-centric articles, POS materials).
• Handling group accounts and liaising with multiple marketing agencies, vendors, & business partners
• Allocate budgets and timelines for each campaign. Analyze the effect of each campaign and update content periodically for social media pages and websites
• Launch optimized online advertisements to increase company brand awareness and support business growth.
• Measure the performance of digital marketing efforts using various web analytics tools
• Acquire insight into online marketing trends and keep strategies up-to-date
• Ad hoc duties assigned by the Reporting Officer.