Key Roles and Responsibilities:
- Leadership and oversight for annual overall strategic Go-to-Market (GTM) plan in the assigned geography and/or portfolio of products.
- Execute the translation of Go-to-Market (GTM) strategies and plans into a detailed marketing plan with clear tactics and accountabilities assigned across the core GTM team within area of responsibility.
- Translate consumer needs into product requirements working with product management and development teams.
- Develop and record go-to market strategy for new products.
- Manage customer expectations and coordinate release and installation of marketing and promotional activities at product launch.
- Enhance product definition and positioning using competitive information, market and product analysis.
- Manage the marketing activities for a portfolio of complex products/services through their full life cycle.
- Responsible for taking the propositions to market and ensure their commercial execution success.
- Work closely with a variety of internal stakeholders to implement and execute the GTM strategy in the country.
- Tasked with creating and deploying a GTM framework that provides a commercial blueprint for propositions launches.
- Facilitate market research approach, methodology and integration of findings into product marketing department driving organisations go-to-market approach.
- Identify opportunities to ensure customer satisfaction and retention levels are maintained at optimum levels.
- Conduct regular business reviews to ensure compliance and governance in relation to contracted agreements with partners and alliances.
- Manage presales opportunities and implementation of the identified projects.
- Develop and manage the implementation of local policies and procedures and operating plans aligned to global strategy that will enable the achievement of the overall GTM strategy.
- Assume the role of “go-to-market” lead for the country and align sales with key opportunities.
- Search and screen new opportunity areas by analyzing company technology, customer requirements, workflows, market trends and competitive gaps.
- Merge data driven market understanding with customer feedback to prioritize go to market strategies.
- Manage a team of managers and/or individual contributors and ensure performance goals are constantly reviewed and achieved.
Knowledge, Skills and Attributes:
- Broad knowledge of the business and products
- Advanced knowledge of strategy development, market planning, scenario planning, and market modelling
- Ability to work in a cross-functional environment with tight timelines
- Must be capable of developing and maintaining strong relationships across the organisation (and externally) in order to properly integrate strategies and plans
- Excellent organisational skills, attention to detail
- Demonstrate open and candid communication
- Initiative to ensure goals are achieved
- Demonstrates resourcefulness in getting things accomplished
- Ability to use judgement to make decisions about work process and apply improvements
- Ability to present complex topics to technical and non-technical audiences
- Strategic thinking and business acumen
- Excellent quantitative and qualitative analytical skills
- Proven ability to translate and integrate business goals and consumer insights into project plans and programs
Academic Qualifications and Certifications:
- Master’s degree in business or marketing
- Relevant certifications
Required Experience:
- Significant experience with demonstrated achievement in leading go to market strategies and product marketing initiatives to meet goals and objectives
- Significant experience in a pre-sales/sales role
- Direct supervisory/management experience leading a team of individual contributors and managers
- Significant corporate, market, and business strategy experience with thorough knowledge of the health industry with emphasis on:
- Management and broad business experience across functional areas