Job Description
Your Job
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
The IPC Media Manager will play a key role in supporting the execution and development of regionally relevant, insight-led paid media initiatives across the IPC Segment. This role is instrumental in enabling seamless collaboration between markets, media partners, and internal stakeholders to ensure media plans are informed by data and aligned to the highest standard. The Media Manager will work closely with the Paid Media & Marketing Measurement Lead to help shape narratives, translate platform best practices into stakeholder-ready recommendations, and partner with a senior data analyst to develop high-impact presentations. The role requires someone capable of distilling complex concepts into clear storylines and articulating them though visually compelling, insight-driven decks.
Role Overview & Primary Accountabilities:
- Lead IPC Paid Media Strategy Implementation - Collaborate with the regional segment lead and local markets to translate the category toolkit into market-relevant paid media plans. Ensure paid media efforts align with business strategies, and align to SEE (Sufficiency, Efficiency, Effectiveness) principles and best practices. The Media Manager should be comfortable interpreting strategic direction and proactively turning it into actionable workstreams with supporting narratives and slides.
- Improve Paid Media Planning Process - Standardize briefing and response template to ensure high quality output. Provide inputs to local teams in sharpening media briefs where needed. Add value to the process by checking, challenging and elevating the quality of agency response to brand marketers. Ensure media mandatories, guidelines and principles are followed by both the brand marketers and the media agency.
- Lead Optimization of Biddable Media Buying - Partner with media agency for optimizing media buying execution. Monitor execution and drive ongoing performance improvement through test-and-learn approaches, and alignment with advanced audience planning and targeting strategies (e.g. scale the buying model to other countries where appropriate).
- Media Personalization Support - Coordinate with K-C’s media agencies and platform partners to help define a future roadmap for personalized media on audience targeting, creative testing and optimization. Contribute to idea framing and packaging to ensure platform recommendations are effectively communicated in cross-functional settings.
- Regional Media Partner Management - Build and develop strategic partnerships with key regional partners Google, Meta, TikTok and jointly develop regional business plans. Be the central point of contact for any escalation on these platforms; Work with emerging media owners and publishers to obtain favourable deals, and access to the best and newest products and other value-added services.
- Enable Media Measurement & Tech Governance - Collaborate with media analytics team to support paid media dashboard development, taxonomy alignment, and tech/tools implementations. Define media tech contract ownership strategy and implement new ad tech where appropriate. Work with global team and media agency to standardize naming convention and taxonomy. Ensure campaign tracking enables visibility across SEE metrics and facilitates actionable insights.
- Media Agency Management - Support the development of ways of working, feedback loops, and KPI tracking with media agencies. Support performance evaluation audits, and quarterly business reviews. Identify opportunities to clarify deliverables and elevate agency output.
- This role reports to the Paid Media & Marketing Measurement Lead, IPC
About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth, and impact. We’re founded on 151 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference.
At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
Key to success in this role:
Has a deep understanding of APAC media landscape (online, offline), dynamics of major media publishers and other media parties across IPC markets (ANZ, China, South Korea, Indonesia, Brazil).
Minimum 10 years of experience in media within a CPG or media agency for planning and buying.
Minimum 5 years of experience in regional role managing media.
Minimum 3 years’ experience in ecommerce in portal and outportal media platforms.
Expertise in media performance measurement (Brand Uplift, etc.), tracking, and media dashboard.
Experience in ad tech, data driven targeting, and ad verification.
Entrepreneur spirit, and with ability to think outside the box to resolve challenges and passion for driving innovation
Test & learn mindset – being able to pilot new tools/ process and learn quickly.
Strong influencing skills – Demonstrated ability to articulate strategy, capability solutions and their business implications that can drive impact with Sr. Executives and Business leaders within K-C.
Ability to clearly document frameworks, standards, and guidelines simply and clearly in written form.
Strong storytelling and presentation development skills – able to shape strategic media narratives, synthesize complex inputs, and build decks that land clearly with business and marketing audiences.
Media buying experience is a plus.
Korea and China experience is a plus.
Total Benefits
Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.
Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
And finally, the fine print….
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.
No Relocation:
This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.