Manager (Digital & Training Communications)

[What the role is]

What the role is:
As the capability development arm of the People's Association (PA), the National Community Leadership Institute (NACLI) equips leaders with skills to inspire and empower them to spark positive change and build stronger communities. This role supports NACLI's digital communications and marketing efforts, which involves conceptualising and creating engaging content across social media platforms to amplify its training programmes and work. Through diverse projects, you'll be involved in communication design that allow you to unleash your creativity while developing valuable planning and critical thinking skills. You'll execute innovative marketing and communication plans, including course publicity and branding initiatives that enhance NACLI's training outreach to PA staff and community leaders, positioning the Institute at the forefront of community leadership.

[What you will be working on]

Digital Comms and Social Media Engagement

• Recommends and tailors strategic messaging for diverse target audiences to effectively communicate NACLI’s work through social media channels

• Conceptualises and creates platform-specific content formats to maximise engagement across different digital platforms, ensuring optimal reach and impact

• Monitors, analyses and leverages social media metrics to generate actionable insights for content strategy development

• Identifies and analyses news/opportunities/trends, especially in the social and new media scene, which NACLI may harness to increase outreach

• Works closely with vendors, appointed marketing, media & digital agencies, internal stakeholders to align and execute comms plans

• Helps build in-house expertise in mobile and social media marketing and conduct best practice sharing sessions

• Ensures information about NACLI on website and social media channels are updated

• Manages NACLI’s media assets for proper archival and to coordinate all photo/videography requests at events

• Advises on reproduction/duplication of multimedia materials and ensure adherence of copyright laws

• Retrieves and recommends NACLI media assets (e.g. photos/videos) for submission to PA such as for annual reports, etc.

Training Communications

Corporate Branding

• Proposes and implements on-campus publicity initiatives, e.g. campus signages, billboards, posters, wall displays, inspirational quotes, marketing stickers, notice boards and display showcases.

• Proposes and manages the production of tiered corporate collateral ranging from corporate gifts for speakers and guests, corporate kits for visitors, marketing brochures, learning aids, corporate presentation templates to enhance NACLI’s corporate image and identity.

• Proposes and manages the production of NACLI’s corporate attire, email signature templates etc.

• Supports in the production of corporate videos e.g. year-in-review video, corporate video, programmes and facilities marketing videos, post-programme videos etc.

Communications and Marketing

• Conceptualises and plans the production of electronic direct mailers (EDMs) for marketing of courses.

• Plans, initiates, and works closely with internal stakeholders on the production of NACLI’s quarterly training calendar.

• Develops course announcements/nomination notice/marketing brochures, blurbs to market and publicise NACLI’s training programmes to PA staff, GRLs and relevant external organisations.

• Conducts market research on training outreach and proposes measures to strengthen outreach and support NACLI's objectives
  
• Provides communications advice and support for NACLI’s programmes, e.g. invitation design, backdrop design, programme sheets, collateral giveaways etc.

Media and Publicity

• Executes media relations duties of all NACLI projects such as developing media angles, drafting media releases and preparing media kits

• Engages both formal and informal media onsite and assists with staffing onsite interviews to create mindshare about NACLI and its training programmes.
• Monitors, records, and compiles media coverage for all NACLI projects and route information to relevant staff for information.

• Assists in drafting papers and reports on NACLI’s publicity-related matters.
  
• Assists in comms-related aspects of official visits and training-related events e.g. arrange for corporate presentation, gifts, photography, etc.

• Drafts responses to public enquiries and feedback received through NACLI’s official email accounts and social media platforms.

Other Duties:

• Takes minutes of meetings as and when required
• Serves as member of NACLI’s Key Priority Area (KPA) teams
• Performs any other duties assigned by senior officers

[What we are looking for]

What are we looking for:

Requirements:

• Professional qualifications in marketing, digital communications, or related field
• Preferably two years in marketing, digital communications and/or related work experience
• Proficient in the Adobe CC suite of programmes, and image/video editing tools especially with Illustrator, InDesign, Photoshop, and Premier Pro
• Good working knowledge in graphic design, photography, video production and print production
• Hands-on experience in conceptualising and creating content for social media platforms

Others:

• Proficiency in Social Media
  • Strong knowledge of social media engagement, social media listening tools and analytics

• Mindset
  • Growth and experimental mindset
  • High motivation to champion innovation
  • Self-directed learner
  • Ability to remain calm under pressure and responds proactively to dynamic work situations

• Skillsets
  • Strong tech orientation (digital acumen)
  • Strong creative writing and organising skills
  • Strong communication skills including proofreading, copywriting etc.
  • Confidence in dealing with stakeholders at all levels
  • Able to handle multiple priorities
  • Good interpersonal and planning skills
  • Strong administrative skills
  • Comfortable working in a fast-paced and forward-looking environment

• IT
  • Proficiency in Microsoft Office Productivity Suite

• Note: The NACLI campus is located at 70 South Buona Vista Road, Singapore 118176.

Only shortlisted candidates will be notified.

Successful candidates will be given a 3-year contract in the first instance and may be considered for placement on a permanent tenure or subsequent contract renewal.